https://www.apatternof.com/studio-series daily 0.75 2025-02-17 https://www.apatternof.com/studio-series/cameo-digital monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/2ac5db5e-a97e-4548-a62f-6b93b4cb9b7e/Cameo014.jpg Studio Series - Cameo Digital Tell me about your background and career. Charlotte: I got into digital marketing completely by accident when I took a part-time job at a university for an e-commerce startup. I helped out by uploading products to the website, writing blog posts, and sending out newsletters, which taught me the basics. After a few more in-house roles, I moved to the agency side, where I moved up the ranks pretty quickly but became disillusioned with the failings of the agency model. I set out on my own eight years ago to do things differently, and I've never looked back. Lauren: Like most people I know, I sort of fell into a marketing career. I began in the public sector, working for a local authority, before working my way up the ladder in in-house marketing roles in corporate environments. I didn’t love it. In 2014, I joined an agency as its internal marketing manager, which really changed the game for me. Marketing became fun, I loved the diversity of the role, the social aspect, and the potential to build a brand people really wanted to work for and with. I decided to go freelance in 2018. Gemma: After a couple of years of being a Systems Engineer, I wasn’t enjoying it. A uni friend suggested I apply for a job role at an SEO agency where he was working. After initially looking up what SEO was, I applied and ended up moving to Manchester, where I started life working as an SEO programmer. I loved the role and the excitement of the industry. I learnt so much, and after a few years and promotions, I made the move back to the North East, where I became Head of Search for an agency in Newcastle. In time, I became disillusioned with the agency model and the quality of work being delivered to clients. I never planned to become a freelancer but knew I was burnt out and couldn’t continue with the way things were, so when the opportunity presented itself to work with Cameo, I took it with both hands. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/d7d72c39-d587-4e49-a8d4-d7dffee41219/Cameo016.jpg Studio Series - Cameo Digital And the parts you’d rather leave behind? Charlotte: It's always the admin! Keeping track of invoicing and accounts is definitely the least fun part of my job, even though it's necessary. Lauren: As Charlotte says, the less fun part of the job is the constant stream of administrative tasks to keep the wheels turning. It’s not something I hate, as I enjoy getting things organised in general, but if I could wave a wand to have it done each week without any input from me? Yeah, I’d wave the wand! Gemma: Like most people, I don’t like uncertainty, and freelance life can be very unpredictable. There’s a lot of comfort in being an employee, getting sick and holiday pay and knowing that you’ll receive a fixed pay cheque every month. That being said, I’ve learnt to embrace unpredictability, and there are so many benefits to working this way that it massively outweighs any negatives. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1739791535869-U8FYC27OXODW74CIZVQF/Cameo001.jpg Studio Series - Cameo Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/6ad3a454-abfb-4243-b82e-3cf7225ed8b0/Cameo015.jpg Studio Series - Cameo Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/5eba3814-b3dc-4630-abd1-e0c306866408/Cameo010.jpg Studio Series - Cameo Digital What are some of your daily rituals and why are they part of your routine? Charlotte: I have a love-hate relationship with routine. I can't stand the rigid 5am-meditation-and-journalling schtick, and I thrive on novelty, but working alone from home means I do need to enforce a level of structure, or things go south very quickly! My must-do is spending time outdoors daily. A couple of hours away from my desk with the dog makes a world of difference to my health and well-being, and I really couldn't do without it. Lauren: I’m a hardcore planner and like to have all aspects of my life mapped out each week. I have a Trello board per client, along with one for myself, which covers everything from work tasks, to life admin, to fun stuff like events and social commitments. It makes me feel clear-headed and on top of things. I also journal on an evening - not every day, but when anxiety creeps in, I’ll break it down and process via my journal. Since becoming a mum a couple of years ago, this practice has been integral to how I process big feelings, pressure and any sort of change in my life. Gemma: One of the things I took up after leaving agency life was meditation, and I can’t recommend it enough. I have the Calm app, and just a 10-minute meditation every day has been a great way to slow down my brain, breathe and relax. I also love hiking and just being in nature, so I try to get out at least once a week to the country, which helps me recharge for the week ahead. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/bc960d82-6f08-4093-9cb5-a5f325b9816d/Cameo019.jpg Studio Series - Cameo Digital What would be your advice to anyone hoping to start a business or career in your industry? Charlotte: There are a million different ways to do it, you just need to find yours. What's nice about digital is that there's a place for everybody - whether you're very detail-oriented or prefer the big picture, or whether you want to be a specialist or a jack of all trades. What's important to remember, though, is that, however you decide to proceed, somebody will tell you you're wrong and that the industry's future is different—learn to ignore those people quickly. Lauren: Don’t be afraid to make your own luck, as it were. One of the biggest hurdles when young talent enters the market is the “lack of relevant experience”, so taking on extra-curricular projects can be a game-changer - think volunteering your skills to a local charity, or setting up your own digital publication. Without sounding absolutely ancient, I’m inspired by how much “the youth of today” has to offer as the first truly digital native generation, it’s just a case of doing the most to highlight what you can offer. And being a nice human also helps. People remember kindness and warmth. Gemma: Go for it. Nothing ventured, nothing gained. I often find that half the battle is in having the courage to take the leap to do something different. I knew nothing about SEO when I first started in the industry, but I find that if you’re enthusiastic and willing to learn, it goes a long way. Having the right people around you also helps, so if you’re looking to start your own business, make sure you have good connections and those that will support you on your journey. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/0b98d5c4-b4f6-40e2-9fed-744d812a59e3/Cameo013.jpg Studio Series - Cameo Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/better-places monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1f01a001-8f39-4edf-9f87-d0d66ab9b052/CBC001.jpg Studio Series - Better Places Tell me about your background and career. We founded Better Places because of our shared passion for social impact, bringing together the best of our expertise across business, charities and the public sector to help organisations transform their communities and the world around them. It works because our careers have taken different paths up to now, and we bring different perspectives. Jen’s always been passionate about social good, working across government, public services and the voluntary sector. Whether it’s health and wellbeing, social justice or empowering communities, she loves being at the heart of creating real, lasting change for people. Jonny, on the other hand, has built a career as a marketing strategist, with plenty of experience in public and family-run businesses, as well as agencies. In recent years, he’s focused on using the skills he’s honed in the corporate world to make a positive social impact, driven by the belief that the best businesses lead with purpose. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/8ae96554-8667-4398-941e-8fbf9c9b30ca/CBC016.jpg Studio Series - Better Places And the parts you’d rather leave behind? The admin that comes with running a business! Reality aside, what would be your dream jobs? Jonny would escape the laptop and take up landscape gardening. Jen would write for a living. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1739201741969-C2ETN2KBW4O8R1MBWZ50/CBC011.jpg Studio Series - Better Places https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1739201742152-DME8GFXVXPISIANF8TF7/CBC023.jpg Studio Series - Better Places https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/8fac08ec-9e91-46b8-9d94-e417ad7a2c15/CBC027.jpg Studio Series - Better Places What are some of your daily rituals and why are they part of your routine? We always start our team meetings with a ritual to check in on our ‘inner weather’. We aim for mostly sunny days! We also spend at least one day a week in co-working spaces. It’s a great way to connect with people and we’ve met so many inspiring entrepreneurs in the last few months who all share their experiences of running their own businesses. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/81434115-bbfa-4935-844b-3a80426a6d85/CBC010.jpg Studio Series - Better Places What would be your advice to anyone hoping to start a business or career in your industry? Go for it! We all have a role to play in creating a positive social impact, bringing together the best of our ideas, energy and resources to build a better future. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1b346580-92a4-4f2b-a9ca-7df39b24c950/CBC019.jpg Studio Series - Better Places - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/julia-smith monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/f06a6ca1-9943-48f3-a366-5a8a825e5f18/JuliaSmith011.jpg Studio Series - Julia Smith Tell me about your background and career. I grew up in the outskirts of Leeds with my older brother and sister. My mum and dad separated when I was 13 and I stayed with my dad, who’s had a massive positive influence on me and my career. At the age of 15, he sat me down and asked me what I wanted to do with my life. He worked for Greggs at the time and I knew I wanted to do something in business like him but I didn’t know what. I remember him describing the various departments at Greggs and I really liked the sound of HR, so I went away, did a bit of research and made some decisions. I’ve never looked back - other than to be really grateful for that conversation. I was the first in my family to go to university. I studied Geography at Sheffield followed by a post grad in HR Management. I started my HR career working for a mid-size firm of accountants in Leeds and had an amazing boss who remains a mentor today. My career then took me into international HR and I was really lucky to be able to see the world while working, doing assignments in the Czech Republic, South Africa and Brazil. My attraction to HR was grounded in a fascination with human behaviour and psychology. Over the years, I had a lot of opportunities to build experience and expertise in that area. This resulted in me going part-time and putting myself through an MSc in Business Psychology in 2017, which I loved. After many years of wanting to own a business and really enjoying a corporate career, I set up People Science in 2019. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/9058ea67-e327-4319-af23-e3978b058764/JuliaSmith004.jpg Studio Series - Julia Smith What do you love most about what you do every day? There is no better feeling than watching a team make a breakthrough in how they work together, or a leader have an ‘a-ha’ moment that changes the way they lead, or seeing someone really talented realise their potential. I call it ‘the shift’. When you see a shift, you know that your coaching or guidance has made an impact and has helped someone grow. For the 29 years I’ve been working in this profession, it’s the thing that gives me the greatest joy. Running People Science allows me to do that every day. Have you had to make sacrifices in your chosen career, and have they been worth it? I don’t think I have - I think myself pretty lucky from that perspective! There are a couple of things I miss from my corporate career. One is working in a team and having those relationships that make work fun and meaningful, but I have a few clients who treat me like I’m a member of their team anyway. I’m also co-founder of another business called MI-Say and we have a really lovely team there. I do miss the international travel I enjoyed when I was employed, but I’m still getting to do a bit of work outside of the UK. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1728317116791-JV89GC7ZMTRWVYTP67SU/JuliaSmith018.jpg Studio Series - Julia Smith https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1728317229583-NYKVKF4NCQ62MHZ73DW8/JuliaSmith016.jpg Studio Series - Julia Smith https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/497006e4-4e67-455c-bde4-c85a7416badc/JuliaSmith012.jpg Studio Series - Julia Smith What are some of your daily rituals and why are they part of your routine? The most important daily ritual for me is walking my labradors, Piper and Ivy. They are my universe. Walking them is how I clear my head, get exercise and de-stress. Dogs need walking whatever the weather, so there’s never an excuse to not get out and walk, and I love it. We live in beautiful Northumberland, so we are lucky to have amazing beach, forest, hill and river walks on our doorstep. I always feel a sense of gratitude when I’m out walking the dogs - it’s such an important emotion for mental well-being. I also can’t really start my day until I’ve had my first cup of tea in bed. Yorkshire tea, of course. What does work/life balance look like for you? I don’t feel like I’ve cracked it yet if I’m honest. I’m better than I was! My second to last corporate job burnt me out and I promised myself I’d never let that happen again. So far, I’ve fulfilled that promise to myself! But I still don’t make time for the things I’d like to and I prioritise work too much. I also have a really unhealthy relationship with time, which I’m working on! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/189e532f-4666-43e7-9016-11d88a672b34/JuliaSmith022.jpg Studio Series - Julia Smith - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/debra-gardner monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/2ab39613-6d8d-4e98-8845-acd55ecafb34/DebraGardner004.jpg Studio Series - Debra Gardner Tell me about your background and career. I started my working career at Marks & Spencer and absolutely loved it – it was the first time I felt really independent, and I’m still a dedicated customer! I had a couple of short-term jobs after that before moving to Northumbria Police. That’s where I pursued a career in HR. I’d been told I wouldn’t be able to do this because I hadn’t got a degree, but I got the opportunity to study for my MSc which I was so grateful for. Since then, I’ve worked in various companies, including Sage and other tech companies in the UK and globally. Tell me about the company you work for. What do you attribute to your success? I work for LSL Property Services plc (LSL). It’s one of the largest providers of services to mortgage intermediaries and estate agency franchisees and also provides surveying and valuation services to seven out of the eight largest mortgage lenders in the UK. I’m LSL’s Chief People Officer, so I’m part of the Executive Team responsible for driving our business forward and ensuring we have a company that our colleagues want to be part of - and where they feel they belong. I’m Chair of the Colleague Engagement Forum and Executive Sponsor of our Inclusion and Diversity Forum. I love the challenge and thrill of working outside of the traditional HR remit, so I have taken up the mantle of chairing our Data Protection and Information Security Committee too. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/6b2a315f-a134-435c-ae12-26501f5cd847/DebraGardner012.jpg Studio Series - Debra Gardner What do you love most about what you do every day? It’s got to be the people. I love interacting with people, learning from them and supporting them to develop and enjoy work. The People team are truly amazing - they have such varied backgrounds, interests and experiences, so spending time with them is a pleasure. In HR, no two days are the same, which gives me good variety and stops me becoming bored. Have you had to make sacrifices in your chosen career, and have they been worth it? Changing careers has meant that I’ve often had to take demotions to prove myself. At times it felt embarrassing and difficult on the old purse strings, but looking back I’m pleased I made those sacrifices and I’ve managed to progress in my career because of it. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1727701170065-UMJHQ25UAKVVGPJPYP7M/DebraGardner010.jpg Studio Series - Debra Gardner https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1727701169118-KNJSCCN6CSWOFXNVXXRZ/DebraGardner006.jpg Studio Series - Debra Gardner https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/726e98aa-1c83-4cb5-b67d-794398d702ae/DebraGardner011.jpg Studio Series - Debra Gardner What are some of your daily rituals and why are they part of your routine? I always start the day with a coffee and some family time. I’ve also found that, over the years, incorporating exercise into my week makes me more productive. I’m no athlete but I always feel much better after some exercise! What does work/life balance look like for you? My family are everything to me, so having proper down time - to recharge and focus on them - is non-negotiable. I love spending time outdoors so I try to get outside every day. Sometimes it’s just a quick walk in the garden with a cup of coffee, whilst on a break from work. In my spare time, I’m a beekeeper - you have to concentrate on the bees when you’re there so that helps to focus the mind on something other than work! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/0d59022f-a090-4720-b9d8-837ae900ba3b/DebraGardner003.jpg Studio Series - Debra Gardner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/jane-imrie monthly 0.5 2024-09-30 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/44ae51ce-2cc4-4596-b40b-63dead714c60/JaneImrie007.jpg Studio Series - Jane Imrie Tell me about your background and career. Writing has always been one of my strongest skills throughout my life. As a child I was writing stories and poems almost nonstop, and - true story - even made one of my teachers cry with a particularly poignant poem when I was just nine years old! After graduating with a Media & Cultural Studies degree and nearly a decade of doing necessary (but decidedly uninspiring) jobs, I decided it was time to get back to my creative roots. I then did the boss-level of all career pivots: moving into affiliate marketing, then onto B2B journalism, before finally settling in PR and content. Tell me about your roles, what do you attribute your success? I have been working as a freelance comms and content specialist since June 2023, offering PR and communications consultancy and delivery as well as long-form content writing such as blogs, case studies, articles and more. I work with SMEs, agencies and arts & culture organisations, helping them to identify, craft and amplify the stories that matter to them, their customers and the wider world. As a former business editor, I have a unique insight when it comes to how journalists choose stories and what will - or won’t - land with various media. My skill as a writer means I can communicate stories in an effective and engaging way to the right audiences. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/65d9d324-195d-4d39-89c2-fc640562d306/JaneImrie005.jpg Studio Series - Jane Imrie What do you love most about what you do every day? I love looking at a company or organisation and playing detective: finding the hidden stories within their day-to-day operations and threading different parts together to create a compelling narrative. It can be really difficult when you’re in the thick of a business to see beyond the idea of “look what we’ve done, isn’t this great?” and examine how your news actually fits into the wider world and what would interest audiences. I provide an invaluable outside perspective, identifying the hooks that journalists and readers will genuinely be interested in to gain quality media coverage or create rich and engaging long-form content. Have you had to make sacrifices in your chosen career, and have they been worth it? When I decided to pivot into a more creative career, I left a secure permanent role to become a temp, where I processed PPI claims for a national bank from 3pm until 10.30pm every day. This freed me up to volunteer as a marketing assistant for a national charity in the mornings and take a marketing course at my local university in the afternoons. Looking back, those were long days - often I was out of the house from 8am until close to midnight. They were absolutely worth it though, as they led to me securing an account executive position at a marketing agency and taking my first steps towards a career in content. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1725275410332-VREV9MQM7YU2S6JWRKY7/JaneImrie004.jpg Studio Series - Jane Imrie https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1725275410452-WB8U3NW884R26B05M27G/JaneImrie001.jpg Studio Series - Jane Imrie https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/0a0e3897-f8e9-44b2-961a-59ae99f3a51d/JaneImrie012.jpg Studio Series - Jane Imrie What are some of your daily rituals and why are they part of your routine? After being woken up promptly by my cat for his breakfast at around 7am, I make myself a decaf oat mocha and get set up at my desk, popping on Spotify DJ of course because I absolutely work best to loud, guitar-heavy music. After a productive morning I normally take a break in the afternoon and get some exercise if I can. I like to go to the gym before the 5pm rush, do some yoga, or if the weather is nice I’ll opt for some Vitamin D in the park. I often come up with my best ideas while I’m exercising which is a nice bonus! Once refreshed, I’ll do more work in the evening, aiming to wrap up by 9pm at the latest where possible. If I’m feeling lazy, I’ll rewatch a comfort show like Peep Show or Taskmaster with my partner. If I have more energy, we’ll often head out to a local comedy or music gig. What does work/life balance look like for you? Work/life balance is an absolute non-negotiable for me. Having worked for a long time in jobs and industries where long hours were expected as standard, I’m very outspoken about asserting boundaries and protecting my time and energy - and encouraging others to do the same! Luckily, now that I manage my own business, I’m able to choose what my working pattern looks like, and honestly it’s been transformative. For me, flexibility is the ultimate motivator - I’m more than happy to work into the night on projects because I know I have the freedom to have a long lunch with a friend or take the afternoon off. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/a03529c4-9999-4974-8306-ff93f183f4cd/JaneImrie008.jpg Studio Series - Jane Imrie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/christian-cerisola monthly 0.5 2024-09-02 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/afeee3a9-9e96-4b19-9627-d5d7a093f0fa/ChristianCerisola012.jpg Studio Series - Christian Cerisola Tell me about your background and career. What does a brief history of you look like? I started my professional career in journalism, in regional news. For all sorts of reasons, it was an unbelievably brilliant training ground for me and the career in communications I’d eventually move into. To be honest, I’d never really heard of PR back then, and it was the approaches I’d get from some pretty amateurish operators that got me intrigued. So I suppose I should thank those people for being crap. They’re the ones who led me to investigating a path and a life in PR and communications. My first job was in regional news in North Yorkshire and reporting on meetings at Wetherby Town Council. From there, I moved into my first PR role in London at Freud Communications, publicising the launch of Who Wants To Be A Millionaire for ITV. It was an agency that attracted celebrity names and big brands. It took me to working on swanky events in Monaco, TV previews in the South China Seas and awkwardly asking A-listers to pause for interviews and photos on red carpets when doing media management at film premieres. There’s a fair few stories from that time that are probably best not published here (…but open to be bought over a cold beer). https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/9d4ace9a-a707-4778-920a-6ea9694bf732/ChristianCerisola008.jpg Studio Series - Christian Cerisola Tell me about your agency. What do you attribute to your success? It’s very new, so I don’t think there’s too much to say just yet. I’ve some clear plans on what a hybrid PR / Digital PR model - one that also considers quality communication practices - needs to look like. Digital PR focuses on what traditional PR practitioners might consider a ‘media relations’ approach in order to secure valuable backlinks for SEO purposes. That’s just one part of the PR person’s toolkit though, and the better operators are considering brand impact and reputation as well as SEO link value in the work they do. While that remains the plan, there were a lot of enquiries I didn’t anticipate from other agencies once I’d announced my recent departure, keen for me to help them with consultancy, support on campaigns and training, and workshopping ideas and tactics. If that’s the market demand, I’m happy to pursue that and the new agency will launch when the time is right. Watch this space… What do you love most about what you do every day? Well no two days are the sa…. Sorry, that’s a load of bollocks, isn’t it? Name me one job where you do the same thing every day? Nobody does. I enjoy listening to people. I’m a big believer in listening hard to the quietest in the room because they usually have the most to say. The problem is that loud speakers and dominant personalities become the go-to. Also ‘content’ forces us to become good broadcasters and not very good listeners. If you’re not listening to what your audience wants or needs, you may as well talk to the wall. Nobody’s listening. It saddens me a bit that when having conversations with people about how I can help them, they tell me they’re not used to someone willing to just listen first. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1721640233988-V9EE1KNEV2H6FZFI977Q/ChristianCerisola015.jpg Studio Series - Christian Cerisola https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1721640235094-6RWI4Z85XMN3R08D1T2M/ChristianCerisola013.jpg Studio Series - Christian Cerisola https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/daae271b-f591-47ff-855e-f2f29933750d/ChristianCerisola009.jpg Studio Series - Christian Cerisola Have you had to make sacrifices in your chosen career, and have they been worth it? I imagine the question here is about what you’ve lost out on to pursue ‘career’. I don’t believe it has ever, or will be, my priority. There are other things far more important than that. Of course, there have been endless late nights, long weekends of work and other things that temporarily mean family priorities need to go on the back burner. I simply don’t buy this forced idea that your career is what defines your legacy as an individual. The bosses that mean the most to me, whose opinions count the most, are my two teenage daughters. When the time comes for me to be removed from this earth, then ‘you’ve been a great dad’ becomes far more important than ‘well done on that late night pitch deck.’ Theirs is the view that most matters to me. What are some of your daily rituals and why are they part of your routine? I obsess over news. The news agenda, what’s going on in the world of media, who’s reporting, doing and saying what, and what brands and individuals seem to have a good handle on that. I also look at people who communicate well (and poorly, for that matter). That’s less about having heroes you place on a pedestal, but everyday people. People running businesses, organisations, political parties, charities, sports teams. Any walk of life really, but they understand the value of clear, concise communication to the people that matter to them; their customers, their staff, their team. I think it’s one trait that gets massively underlooked and undervalued when some leaders worry about what’s not working. It’s an obvious thing for me to say, but the communications profession has long attempted to have itself taken as seriously in the boardroom as the accountants and the lawyers. If more did that, I’m convinced far more CEOs would encounter far fewer issues. When companies have bad profiles because of mistakes they’ve made, it’s so rarely down to bad PR. It’s bad business decisions that then result in negative PR outcomes. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/9e82b465-5f41-442f-a4b3-20f6c375673e/ChristianCerisola003.jpg Studio Series - Christian Cerisola - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/dale-parr monthly 0.5 2024-07-22 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/7ecd4ac3-2f2f-49bc-96a1-2d720290c88b/DaleParr009.jpg Studio Series - Dale Parr Tell me about your background and career. After a decade-long career in investment banking, I pivoted in 2007 to pursue my dream of owning an omni-channel independent sneaker store, SoleHeaven. This transition coincided with the rise of social media, which I leveraged to connect sneaker-collecting communities worldwide. Since 2018, my journey in fashion has expanded into apparel and footwear production, brand ownership, and the exploration of digital fashion collectibles within the gaming industry. Having amassed extensive experience in product development, I now consult on the business of fashion. My consultancy emphasises how brands operate and how innovation can drive cleaner and more sustainable business models. I achieve this through data strategy and analytics, helping brands navigate the ever-evolving fashion landscape. Tell me about your roles, what do you attribute your success? I’ve had the privilege of founding and serving on the board of successful fashion businesses. Since 2018, my consultancy, Structures of Legacy, has been at the forefront in Paris, Milan, and Amsterdam, supporting dynamic brands across a multitude of strategic briefs. Lately, my podcast, ‘Love, Hate, Automate: Fashion’s Future Unfolded’ has become a key focus. Through intimate conversations with leaders in the fashion sector, I provide invaluable insights to the wider fashion community, especially during this period of digital transformation. On June 18th, as part of Technext, I will host the first live podcast event with Pan Phillipou, former CEO of Diesel, and Ben Sherman. I have 15 years of e-commerce experience, which has equipped me with comprehensive commercial domain knowledge. This allows me to interpret complex data sets and provide my clients with actionable strategic insights. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/dea0a5cd-ebb4-4f1c-9329-9f46eefeb5b5/DaleParr010.jpg Studio Series - Dale Parr What do you love most about what you do every day? The fashion industry is littered with outdated frameworks and is ripe for transformation. Many brands are burdened with an unstructured tangle of data. Helping them cleanse and interpret this information to provide powerful commercial insights is immensely satisfying. Have you had to make sacrifices in your chosen career, and have they been worth it? Yes and no. As a founder in a fast-paced commercial industry, time has always been my biggest sacrifice. I often found myself working on Christmas Day and Boxing Day - not all day, but enough to monitor the performance of our seasonal campaigns. This often meant I wasn't fully present, and sometimes pre-occupied during the most exciting days of the year with my family, nieces, and nephews. There are always periods of tension, whether it's contract negotiations or cash flow issues. These can lead to moments of great elation, but not always. Sometimes situations don't resolve positively, so it's essential to remain pragmatic and level-headed. This helps you prepare for another round of solution-finding, ensuring you're ready to tackle the next challenge. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1718030129009-YO79CD6SXASZ41P5R913/DaleParr015.jpg Studio Series - Dale Parr https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1718030130008-BOD6XETL23FW7LWAKAQS/DaleParr019.jpg Studio Series - Dale Parr https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/e37bd6d1-ec68-4b99-9ec9-8028118ba8e8/DaleParr012.jpg Studio Series - Dale Parr What are some of your daily rituals and why are they part of your routine? Structure and balance are essential to my routine. I maintain a consistent weekly schedule, ensuring my clients always know when I am available. What does work/life balance look like for you? I always block out time for school runs to ensure I don't miss out on my children growing up. I want to be present. I want to hear about Fortnite, friendships and what’s happening in their world. I also coach a grassroots football team, which I find mentally refreshing. Spending three hours a week with a group of ten-year-olds, helping them grow and develop, is fun, invigorating, and rewarding. How do you stay focused and productive in a world of distractions? I love the Pomodoro Method. It’s a time management technique that promotes productivity and focus. It involves breaking your work into 25-minute intervals, called 'Pomodoros,' followed by a 5-minute break. After completing four Pomodoros, you take a longer break, typically 15-30 minutes. This structured approach helps me maintain concentration, reduces burnout, and improves overall efficiency. I recommend you try dividing tasks into manageable intervals for sustained productivity and ensure you take regular breaks to recharge. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/9f8f136c-cca0-4e0f-bed8-844e2ea58340/DaleParr006.jpg Studio Series - Dale Parr - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/ruby-guyer monthly 0.5 2024-06-10 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/df99cd21-4339-4d35-9be1-3672ec6e6c8b/Ruby011.jpg Studio Series - Ruby Guyler Tell me about your background and career. When I was a kid, I flitted between wanting to be a writer and a graphic designer. Ultimately, after graduating from Newcastle University with an English Language degree, I chose marketing - it felt like the best of both worlds! I spent a few years in a marketing team for a non-profit travel company in Manchester before my love for Newcastle pulled me back up north. From there, I worked as a Marketing Exec for a much-loved coffee shop before I was sadly made redundant. Although it didn’t feel like it at the time, that redundancy was a blessing in disguise. I soon started freelancing for small businesses who needed a hand with their marketing and last month, I put a name to my business: Lasso! Tell me about your company, Lasso. What do you attribute to its success? Lasso offers marketing and creative services to busy businesses who are mainly based in the North East. I hate how corporate and impersonal many marketing agencies can be, so I wanted Lasso to be the opposite of that. It’s fun, colourful and (hopefully) exudes cheeriness! Rather than focusing on broader marketing strategy, Lasso is here to provide a “creative helping hand” for those needing some support with their marketing efforts. I’m a bit like a marketing handywoman! I want Lasso’s services to remove some of the pressure for my clients, who often have very long to-do lists. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/588ae2cd-5f57-433e-ba56-a07d1a10216a/Ruby002.jpg Studio Series - Ruby Guyler What do you love most about what you do every day? The flexibility and variety. Freelancing is difficult and demanding, but these two things make it all worth it. I can work when and where I want (I’m taking a working break to Ibiza soon) and I get to focus on different clients, topics and tasks each week - often every day. Have you had to make sacrifices in your chosen career, and have they been worth it? Most freelancers will tell you that financial stability - or lack thereof - can be quite scary. While I’ve been very lucky so far to bring in enough money to live each month, there have been quieter weeks when I’ve questioned it all! On top of that, there’s everything you take for granted when working for an employer. That includes paying into your own pension pot, doing taxes, taking unpaid holidays and convincing yourself that you’re definitely not ill because there are client deadlines to meet. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1715072434613-LJ2E96CNLD59OLKN4393/Ruby004.jpg Studio Series - Ruby Guyler https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1715072435535-VH7WFRLD8DBK30NSYBJ2/Ruby005.jpg Studio Series - Ruby Guyler https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/8158d45b-8262-4a61-81eb-17186711a105/Ruby009.jpg Studio Series - Ruby Guyler What are some of your daily rituals and why are they part of your routine? I almost always start my day off with a 15-minute yoga stretch. It wakes me up and helps me feel refreshed for the day. Coffee, usually when I sit down to start work. Need I say more? A midday walk is also a must. I think it’s important to get out and see things other than your laptop screen! My favourite route is past the waterfall and old mill in Jesmond Dene - it feels so far removed from the city. What does work/life balance look like for you? I actually think my work/life balance is pretty good. That’s mainly because I’m too tired at the end of the day to work into the evening, and my weekends are too precious. I don’t like to put pressure on myself to work when I don’t need to - I’m in a privileged enough position to do that. I’ve got a good balance of clients and can manage my time well. I always aim for 5 to 6 hours of solid, focused work a day, but between this I can be going on a walk, heading to the climbing gym, doing a bit of shopping, etc. I usually start work at around 8am, so my afternoons are relatively free to do what I like. There have been times when I’ve had to wake up at 5:30am and finish the day at 6:30pm, but those instances are few and far between! How do you stay focused and productive in a world of distractions? It’s hard! As social media is a large part of what I do, I find myself scrolling a lot and have to force myself to stop. Placing it face down about a metre away from me sometimes helps! I’m a big fan of writing a to-do list to keep me focused. The thought of ticking all of my tasks off by the end of the day really motivates me. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/aba838db-18d9-4fab-8eba-27d33ef9faaf/Ruby012.jpg Studio Series - Ruby Guyler - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/gary-fawcett monthly 0.5 2023-11-06 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/edb897df-5554-455e-9098-2d322bee1750/GaryFawcett003.jpg Studio Series - Gary Fawcett Tell me about your background and career. After graduating with a 2:1 BA Hons degree in Business Studies at Northumbria University, I went straight to work for Wise Speke. That was in 2000, and I stayed there for 23 years! I spent my time building relationships with clients and managing their investments, as well as becoming part of the office leadership team. That all changed this year, when I decided to set up a new office with Raymond James, which launched on 19 June. I wanted to go back to basics - offering tailored investment management and financial planning services. Tell me about Raymond James, Monument. What do you attribute to its success? Raymond James, Monument was launched to give individuals, families, business owners, charities and trustees an alternative option when looking for financial planning advice and tailored investment management. At a time when our sector is seeing consolidation and businesses are getting much bigger, we feel the focus on the client is being lost and that is what we put at the heart of everything we do. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/ec778d69-524b-403a-800c-8b5b6860d4df/GaryFawcett001.jpg Studio Series - Gary Fawcett What do you love most about what you do every day? I love helping people meet their financial objectives! There is no greater buzz than knowing you’ve made a difference to someone’s life. My job means I meet a lot of people and I really enjoy the interaction and getting to know clients and their families. I also love connecting people where I can and if that makes just a small difference to that person, then that’s a great result. Have you had to make sacrifices in your chosen career, and have they been worth it? Ooh, good question. I seem to not be able to say “no”, which can get me into trouble at home! My family has been very supportive; building a network takes commitment and time, which means spending some evenings and weekends away from the family. I try to balance this, however, by never missing sports days, Christmas plays, parent volunteering opportunities on school trips and the likes. These make me feel a bit happier and appreciative of the flexibility my job provides. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/cf0ccc25-c4d0-4c91-9f6b-157ba1bdbbcf/GaryFawcett004.jpg Studio Series - Gary Fawcett - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/860a6a13-04d2-4993-bc31-a1ed9343c444/GaryFawcett002.jpg Studio Series - Gary Fawcett - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/stuart-nickloes monthly 0.5 2023-11-06 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/856a3463-8c00-47e5-afbe-c1dbfc6e9cd7/Stuart002.jpg Studio Series - Stuart Nickloes Tell me about your background and career. Well, it's been a little over 19 years since I took my first steps in the world of property. To be honest, I landed my first job in London thanks to a savvy friend who pocketed £500 for recommending me, and honestly, I almost quit a dozen times that first week – it felt like I was in a never-ending episode of "The Office" with my own comedy reel. I've had the privilege of working for some of the biggest names in the London property scene, but after about 12 years, I decided it was time for a change. That's when Bricks & Mortar began to take shape. I certainly won't take all the credit; great partners and lady luck certainly played their part, and being in the right place at the right time didn't hurt either! Tell me about Bricks & Mortar. What do you attribute to its success? Bricks & Mortar Estate Agents is a fiercely independent agency covering the Newcastle upon Tyne area. We're firm believers that property transactions are more than just deals; they're deeply personal journeys. Since 2003, our ethos has been simple - making property personal - and we're dedicated to sticking to that. As for our success, it's all down to our fantastic team of like-minded individuals who are truly passionate about all things property. Being independent allows us to break away from the crowd, forge our own path, and celebrate our uniqueness in this industry. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/59edae3b-6fbb-4467-86f1-29a5491ec822/Stuart005.jpg Studio Series - Stuart Nickloes What do you love most about what you do every day? To be honest, running a business means I don't often get to enjoy the moments I first enjoyed when entering the industry. However, there's still something incredibly exciting about watching our team hand over keys to new homeowners, and I cherish the moments when I get to carry out market appraisals on properties. Have you had to make sacrifices in your chosen career, and have they been worth it? No one who runs a business is immune to making sacrifices, and I'm no exception. It's been a challenging journey, but if I were sitting in my rocking chair one day pondering whether I'd do it all over again, knowing what I know now, the answer would be a resounding YES! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1696847069826-TLBHG97FJX84ZIMPSYGU/Stuart004.jpg Studio Series - Stuart Nickloes https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1696847069254-CMMCBLA2Z43JJWXME25Q/Stuart010.jpg Studio Series - Stuart Nickloes https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/2bf9b394-cb25-49aa-9931-bc4bffce31cc/Stuart007.jpg Studio Series - Stuart Nickloes What are some of your daily rituals and why are they part of your routine? I'm an early riser; the day starts at 5:30am with a gym session, and I'm in the office early. I firmly believe that if you want to be the best, you have to put in the work when others are still asleep. What does work/life balance look like for you? Ah, the mythical work/life balance, the unicorn of our modern age! Thankfully, I have wonderful friends and family who remind me to find that balance. It's a work in progress, but their support keeps me grounded. How do you stay focused and productive in a world of distractions? It's tough, but having a routine is my saving grace. Without it, I'd be like a kid in a candy store, distracted by everything. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/5b144fbd-5f77-475b-ba3f-23061b810be0/Stuart009.jpg Studio Series - Stuart Nickloes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/laura-brewis monthly 0.5 2023-10-09 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/7a5700c2-eb5c-41e3-a03b-885baabe1ea1/LauraBrewis004.jpg Studio Series - Laura Brewis What does a brief history of you look like? I come from Sunderland and am very much a product of free arts stuff: libraries, Play for Today on telly, free music lessons, gigs in the upstairs rooms of pubs - lots of ‘doing it yourself’! I was ill through a lot of my late teens and 20s, which meant I did everything a bit late. That said, I loved cultural things and got involved in everything possible. I discovered a love for working with young people and communities and founded We Make Culture in 2017. Tell me about We Make Culture. What do you attribute to its success? We Make Culture CIC is a social enterprise based in Sunderland. We run participatory music activities with children, young people and families, and provide pathways for young people into the creative industries. It’s success is down to two things: stubbornness (mine) and the people, venues and organisations we work with, who share the same ethos. Sunderland is an amazing place to be! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/0fe64959-352d-4cad-b6c2-da4695ed1ce7/LauraBrewis007.jpg Studio Series - Laura Brewis What do you love most about what you do every day? I get to work with people who I think are amazing, on a massive variety of different things. I get to watch music and culture make a difference. I get to watch people develop and grow. I get to see and hear amazing art. Have you had to make sacrifices in your chosen career, and have they been worth it? It’s hard to view them as sacrifices, as they are choices I’ve consciously made. I’m sure I could earn more money doing something else, just like I’m sure I could have a tidier house if I had more time. But I’m okay with those things! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1689602382278-8NHSSYV6HSDB9FIOJ9ZO/LauraBrewis002.jpg Studio Series - Laura Brewis https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1689602382150-HKX5BOG0WX4HE9PCGSKW/LauraBrewis008.jpg Studio Series - Laura Brewis https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/dc502a9e-6f56-4f42-9a85-fde99e17c619/LauraBrewis011.jpg Studio Series - Laura Brewis What are some of your daily rituals and why are they part of your routine? Yikes, I’m definitely not a ‘get-up-at-5am, green tea and meditate’ kind of person! My daily routine involves tipping myself and my kids out of bed at an acceptable time and bumbling through the day as best as I can. I like a takeaway. I like to have a run and read a book, when possible. I like to talk to my friends and husband to stay sane. What does work/life balance look like for you? I think my version of work/life balance probably isn’t what other people view as balanced! My husband’s a musician and so our lives are very much caught up in what we do. We’re lucky that we can skive off for an afternoon to go to a school show or have a bath when we need to. The flip side is the kids have to come to a lot of gigs, workshops and events. How do you stay focused and productive in a world of distractions? I love what I do, so it’s reasonably easy to be productive. My work is also incredibly varied, so it’s difficult to get bored - being productive is generally juggling a load of things. Also, I think distractions are kind of brilliant - sometimes following the ‘distraction’ is the next amazing project (though I can feel WMC director, Hannah, groaning at this answer!). https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/11525ab3-8414-4353-9707-7c3dec1af71e/LauraBrewis009.jpg Studio Series - Laura Brewis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/centric-consultants monthly 0.5 2023-06-19 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/f97371c2-ba34-4da8-9426-e18f46ade6fd/Centric005-Squarespace+Resize-2.jpg Studio Series - Ivan and Nadine Hollingsworth  What does a brief history of you look like? Ivan: I spent over 16 years in the pharmaceutical industry, experiencing a wide and varying range of team dynamics, while Nadine’s background is in recruitment and project management. We’ve got totally different skill sets and backgrounds but when we started exploring the idea for Centric, we realised they were really complementary. Tell me about Centric Consultants. What do you attribute to its success? Nadine: Centric Consultants was founded in a bid to tackle ‘culture-washing’ and support business leaders to build strong, sustainable, high-performing teams based on trust and psychological safety. People buy from people and we’re both so passionate about using our skills to improve people’s working lives and cultures, while giving people the platforms they need to be the best version of themselves. I think this really resonates with the clients we work with. We are always very transparent about our journey both in and outside of our careers, and that has been really important when it comes to building client relationships where trust is so important. Technical skills aside, we always try our best to have a positive impact on each individual that we work with. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1687167106501-MF22NPX2SRW5MPR15DS7/Centric003-Squarespace+Resize-2.jpg Studio Series - Ivan and Nadine Hollingsworth  What do you love most about what you do every day? Ivan: In general, people are feeling pretty beaten up at the moment. The cost of living crisis and increased stress at work are really affecting people, and no one feels able to press pause after the pandemic. We’re privileged to have an opportunity to take people out of that and give them a chance to reflect and reconnect with colleagues again in a meaningful way. Nadine: I personally love being able to connect with different people from different backgrounds. I come away feeling really energised when I’m able to bring some enthusiasm and energy to teams that are really flagging. I love to help people reconnect with what they enjoy in their role and help them to remember that they are part of something much bigger than their day-to-day to-do list. Have you had to make sacrifices in your chosen career, and have they been worth it? Ivan: Giving up a secure role and salary with no real guarantee that Centric was going to be a success was certainly the highest risk with the biggest sacrifice. However, I always felt that there was a risk of redundancy in the pharmaceutical industry anyway, so this was a way of taking control of my own destiny. We talked about it together for a long time and the time just seemed right. Now, 16 months down the line, we can say that those sleepless nights at the time were definitely worth it. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/36d465f3-2af9-426f-91b5-1026b37a14d3/Centric001-Squarespace+Resize-2.jpg Studio Series - Ivan and Nadine Hollingsworth  What are some of your daily rituals and why are they part of your routine? Ivan: I’ve always been an active person and I’ve trained since I was 9 or 10, especially while I was fundraising through the active challenges, and that has just stuck with me. I set the alarm for 5.45 every morning and do either cycle or strength training – a back injury means I’ve had to hang up my running shoes unfortunately. Having this routine helps more with my mental health than my physical health and just sets me up for the day, especially if I know it’s going to be a busy one. Just recently I’ve started taking ice showers some mornings, and I’ve got up to about 2 minutes – that really wakes you up! Nadine: One of the draws of building Centric was that I could build my daily routine around our kids, Seb and Immy. I love being able to be part of their morning routine before school, and I always take half an hour to bookend the day and make time for myself with a dog walk along the beach. I’m a feeder too – I love nothing more than preparing food at the end of the day. Cooking really relaxes me and a meal together serves as a real marker at the end of the work day, where we can all be together and talk about the day. What does work/life balance look like for you? Nadine: Having the flexibility to go to school and hospital appointments is a non-negotiable for us and we work together to make sure that we keep things calm and consistent for the kids - something which is especially important for Seb with his health conditions. We know what is important to each other and what our stressors are, so we make sure to check in if the other is having a busy day. Ivan is really diligent with his training in the morning but can find stopping work at the end of the day difficult if he’s really got his head in something – I guess your biggest strength can also be your biggest weakness. A cold beer on a Friday usually lures him away from his desk though! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1687167174819-9ABN68E6DS652TJ42JCW/Centric006-Squarespace+Resize-2.jpg Studio Series - Ivan and Nadine Hollingsworth  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1687167106775-054JEE41R4283KTBYA2J/Centric002-Squarespace+Resize-3.jpg Studio Series - Ivan and Nadine Hollingsworth  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/bfde7e5b-e4c1-4cc2-b80e-9f51943a2148/Centric004-Squarespace+Resize-2.jpg Studio Series - Ivan and Nadine Hollingsworth  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/kate-harland monthly 0.5 2023-06-19 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1ae4b647-0d4a-44fc-adee-06706bf8aaea/KateHarland002.jpg Studio Series - Dr Kate Harland Tell me about your background and career. What does a brief history of you look like? My career began accidentally - I took a chance on an undergraduate placement while at university which turned into a 14-year career in hospitality sales and event management roles. That all changed in 2017, when I took the leap and moved to academia. I always loved teaching, training and sharing knowledge, and it was my long-term goal to get into academia. Through a lot of hard work, and gaining a PhD, I’m finally where I want to be. I now get to pass on all of my experience and knowledge to the new generation, which is super exciting! Tell me about the place you work for. I’m a lecturer in Marketing at what is currently the University of the Year! Always great to say that. Northumbria University has a special place in my heart - it’s where I did my undergrad as a first-generation student, and it’s where I currently work as a lecturer. I now work with some of those who taught me years ago, which is a complete full-circle moment for me. As a local lass and a very proud Geordie, I also love being part of such an iconic North East institution. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/bb791ccd-92de-436c-98a2-3f82cf557581/KateHarland010.jpg Studio Series - Dr Kate Harland What do you love most about what you do every day? There’s a tagline that Northumbria University uses - Take on Tomorrow - which really makes you feel part of something special. Seeing a fresh wave of students arrive each September and being part of shaping their future is such a good feeling. It’s the reason I work as hard as I do. No matter how stressful the role can get sometimes, the knowledge that I can be part of a student's learning journey and have a real impact makes it all worthwhile. I also love being in the classroom and teaching. It always makes me think of when I was little and would play teachers - I would read out to my imaginary class and take registers. Now I get to do that for a living! I’m very lucky to be doing something I love. Have you had to make sacrifices in your chosen career, and have they been worth it? There have been many times in my career when I’ve had to take a step back, or side stepped, which at the time was really disheartening. I always wanted to improve and move up the ladder, so not being able to climb as quickly as I wanted was a challenge. Looking back now, I can see that I perhaps just wasn’t quite ready, or it just wasn’t my time, so I guess I have learned that there needs to be a real balance of ambition and patience! This has definitely helped me in my current role, as I now have focus and can plan my moves longer term. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/3c070ffb-afde-4094-83b9-a4d6892d07f6/KateHarland001.jpg Studio Series - Dr Kate Harland What are some of your daily rituals and why are they part of your routine? I have a terrible obsession with inbox zero - I can’t cope if there are emails stacking up. I have to make time to ensure everything that needs an answer gets done, so I can move on with my day and make space for the real work. Coffee plays a big part of my work routine and keeps me going - I owe a lot of my motivation to Hatch Coffee in Newcastle! Music is always part of my daily ritual too. Depending on my mood or what task I need to do, I can either be deep in thought with some ballads and chilled classics, or bashing out the admin tasks bopping to 80s disco. The real work happens in complete silence, which is when you know I’m stressed and have a lot on. What does work/life balance look like for you? I’ve always maintained a good work-life balance. No matter how many long hours I’ve done in the past, I’ve still made time to reset and get back on track with normal life. Work shouldn’t rule who you are or what you do, as much as I love it. A balance is achievable if you do a job that you love. Yes, there are super busy times, but you have to make peace with it and put it down for a while so you can recharge and go again the next day. How do you stay focused and productive in a world of distractions? I am absolutely not the one to answer this! I have a terrible attention span, which made my PhD particularly difficult when I had to try and switch off and put the hours in to write. Everything distracts me and throws me off course. I have short bursts of productivity, so the best thing I’ve learned is to recognise when those are and make the most of them. I find my most focused and productive work is usually in the chaos of a coffee shop, so I keep my work day flexible so I can find those pockets of productivity. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/668e8536-f687-4979-8640-40f36ca03e93/KateHarland007.jpg Studio Series - Dr Kate Harland - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/julia-morrison monthly 0.5 2023-05-26 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/b846c031-bebc-4352-9177-2536e96157ef/Julia005.jpg Studio Series - Julia Morrison Tell me about your background and career. What does a brief history of you look like? I started my professional life as an English and Drama teacher in secondary schools. I worked in big mixed comprehensives in Northumberland and Gateshead before moving into the local authority as an English adviser, then working my way up until I became Director of Children’s Services. Throughout my career, I was interested in psychology and leadership coaching and achieved master’s degrees in both. I increasingly enjoyed that side of work for more than 30 years… until ten years ago, when I took the decision to step out of substantive employment! I established my own company and began to do leadership coaching full time. Tell me about your company, Morrison & Mann. What do you attribute to its success? Morrison & Mann is basically just me. When we first started out, my husband did some consultancy work in schools which he put through the business, so the ‘Mann’ was him! It’s a play on the ‘Morrison & Son’ kind of name - me and my man. We added an extra ‘n’ to the man (Mann) to make it sound businesslike! Essentially, the business is me providing leadership coaching to senior leaders and leadership teams, predominantly in the public sector: Children’s Services, the NHS, public health, schools, local authorities and councils, although I also have some private sector clients. I recently qualified as a coach supervisor too, and work with a number of experienced coaches providing supervision for them. The business is thriving, mainly through word of mouth across the sector and supported by my website. I think my professional background and experience is a part of the business’s success, as well as my focus. I’m motivated by public sector values and driven to support people to make a difference to their lives. I’m also fascinated by people, what makes them tick, what drives them or holds them back, and I take real pleasure in seeing people unpick their thinking and find ways forward for themselves. I work with very senior people in organisations and I think the fact that I’m from ‘outside’ the organisation, and our coaching conversations are confidential, helps these individuals to open up and authentically explore their thinking in a safe space. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/a4f799b6-2b86-4277-b6ef-a07fb6df7579/Julia004.jpg Studio Series - Julia Morrison What do you love most about what you do every day? I love the fact that I get to spend my time listening to incredibly committed, bright, compassionate people as they grapple with thoughts, feelings and issues which are blocking or holding them back. In my substantive career, I worked to make a difference to the lives of children and families, improving outcomes where I could. Now I support others to do the same, in their own ways, by helping them to be more effective in their leadership and their workspaces. Leading and working in the public sector is relentless, challenging and often thankless. It’s a privilege to be able to provide some ‘headspace’ for senior leaders and use my knowledge, experience and skills to create and hold a safe space for them to think in. Have you had to make sacrifices in your chosen career, and have they been worth it? I had my two boys when I was teaching, each time going back to work after three months of maternity leave. Whilst we had lovely long summer holidays, there were too many nights when I was ratty and tired, too many nativity plays missed, and I never did either end of the school run. Ironic, when you think my career was child-focused… just not on my own children. That said, we are a tight and loving family and they assure me they wouldn’t have had it any other way. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/4a4853d0-bf44-4e16-a94e-014ec2080af9/Julia002.jpg Studio Series - Julia Morrison - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/69963020-20ae-47e4-b9c2-0fb60af92cb6/Julia006.jpg Studio Series - Julia Morrison What are some of your daily rituals and why are they part of your routine? My daily rituals are predominantly about keeping me grounded, focused and calm. I walk my crazy standard poodle, Baxter, every morning, noon and night. He’s a joy - full of curiosity, constantly reminding me to look with wonder and interest at nature, and also pushing me to talk to neighbours and passers-by who all stop to admire him! I also play my piano every day, and do my best to sit for at least 20 minutes of mindfulness practice each morning. What does work/life balance look like for you? These days, work/life balance happily looks like a lot more life and rather less work. That’s mainly because I’m in the fortunate position of being completely in control of my diary. Since lockdown moved us from face-to-face contact onto Zoom and Teams, I’ve been able to extend the range and number of clients I work with without all the subsequent travelling. Previously, a coaching session with a client in London would have taken a whole day; the train from Newcastle, finding my way from Kings Cross to wherever, holding the coaching session, then back to Kings Cross and three hours home to Newcastle (assuming no delays or other issues!). Now, I sit in my dining room, have a great session, and have the rest of the day to fill as I please. Wonderful! How do you stay focused and productive in a world of distractions? I stay focused by practising mindfulness, not sweating the small stuff, taking my time and reminding myself that my job is to listen, not solve problems. The head that holds the problem holds the solution. I am there to help you find it for yourself. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/b5bf5e92-9a71-46df-9bb8-8a326806dff9/Julia003.jpg Studio Series - Julia Morrison - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/ashleigh-king monthly 0.5 2023-03-13 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/4b3d0755-91a6-4207-910d-95bb512966ae/AshleighKing003.jpg Studio Series - Ashleigh King What does a brief history of you look like? As a child, I always wanted to be a journalist. I actually had my first newspaper at age 10, which included cartoons and scribbles of things that were important to me at that time! I started work early. After moving to the UK from South Africa, I got my first paper round and also started volunteering at a charity, where I gained lots of office experience whilst still at school. I then worked at Nando’s for 4 years whilst at college and enjoyed being in busy environments with lots of noise and stimulation. It was really fun! A bit later on, I found myself a temporary administration role at Newcastle University and to my surprise, fell in love with higher education. I quickly worked my way up through different departments, job roles and pay grades across an 8-year period. Whilst working during this time, I became fascinated by how to motivate people, so I decided to study ‘Leadership & Management’ at Northumbria University in my spare time. This led to me pursuing a Masters in Business Administration at Newcastle University Business School. One of the challenges throughout my career has been feeling like I sometimes ‘didn’t fit in’, or that I had to work very long hours to get through my work. I understand now that I was doing work that wasn’t best suited to my skills. Whilst I had a lot of positive coping strategies, I felt drawn to the freedom of being ‘a creative’ more than anything. After being made redundant from one role, I thought it would be a good time to further my studies, so I became self-employed running my own events management company. In terms of financial turnover, this wasn’t a success! However, I did learn so many helpful lessons that have assisted me on my business journey. The 2020 pandemic provided an opportunity for me to reconsider my business idea and I pivoted my company, AK Creative Consultancy Limited, to a podcast production studio. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/c592e585-eacb-4f38-a708-3da01dc20ec5/AshleighKing006.jpg Studio Series - Ashleigh King Tell me about your business. What do you attribute to its success? I run a creative studio called Flamingo Heights. We specialise in audio and video podcasting, with the aim of providing a ‘one-stop shop’ for all podcasting and affiliated marketing activities in the North East’s emerging podcasting scene. I started my own podcast without any prior experience in 2019, although I always recorded in a professional studio. In early 2020, when the pandemic happened, I was no longer able to go into a studio, so I began teaching myself how to podcast at home. This quickly led to lots of people asking me to teach them too! During my MBA, I decided to write a business plan shifting my existing business from events management to podcasting training and production. In this plan, I was quite ambitious and never believed or imagined these dreams would come to fruition so quickly… I moved into my studio in September 2021, which felt like quite an impulsive decision at the time. Very quickly, I turned a typical office space into a quirky, colourful place - all of our furniture is upcycled, carefully sourced and painted by myself and my husband! The goal was to create a space where creatives could simply turn up, work together and produce great content in a warm and welcoming environment. Our three key values at the studio are to ‘Be Flamboyant’, ‘Ruffle Feathers’ and ‘Look after your Flock’. I think our fast growth can be attributed to these values, along with our strong emphasis on collaboration. I truly believe you can get more done when you have the right support measures in place and the right people around you! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/98216267-cb8c-4715-9f1b-d0b934f0b848/AshleighKing002.jpg Studio Series - Ashleigh King What are some of your daily rituals and why are they part of your routine? My most important daily ritual is using my gratitude diary. This isn’t anything fancy - just colourful pens and a notebook (usually with dots - I prefer those as I like the freedom of working outside the lines!). I like to start the day with setting an intention. What is the one most important thing to me that day, and how does it match my overall goals? At the end of the day, I like to reflect on that intention and write things I’m grateful for. Like everyone, some days are good, some days are less easy. I find that taking the time to reflect on what I have helps me to stay focused before negative thought patterns take hold and my anxiety spirals. My spirituality is also very important to me. I like to spend time in nature or near water, appreciating the earth around me. For that reason, I enjoy walking to and from work. It’s about 40 minutes each way, which helps me move my body and allows me to detach from home and work. I love to get creative and make things with my hands too, so one of my favourite ways to reconnect with myself is through flower arranging. I love the colours, fragrance, and the benefit of having ‘living things’ in my home! What does work/life balance look like for you? That’s a great question! Both of my parents have always worked very hard, doing 2-3 jobs at a time, so I feel it’s been naturally difficult to ‘switch off’. I’ve recently learned that being busy all the time is a trauma response. That felt like quite a profound paradigm shift and has encouraged me to be more honest with myself about being ‘busy’, and why I feel the need to be distracted. It’s led to me raising my prices at work and saying ‘no’ more often. I think being self-employed may also have improved my work-life balance, as it means I can factor in time for naps, walks, or give myself permission to make mistakes. Recently, I’ve had some changes in my health, so creating a more peaceful life has become a greater focus for me. I’ve also cut out alcohol, as it was affecting my mental health and I often found myself experiencing anxiety. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1678711716976-80NSS9M90JQFXK299DRI/AshleighKing005.jpg Studio Series - Ashleigh King https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1678711716093-SAQDFQGQSLSGXCCC14M3/AshleighKing004.jpg Studio Series - Ashleigh King https://www.apatternof.com/studio-series/alexis-forsyth monthly 0.5 2023-03-13 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/3277c53e-2e1d-41f1-aa6d-6e462249a5a7/AlexisForsyth008.jpg Studio Series - Alexis Forsyth Tell me about your career and background. I’m originally from Stirling and first moved to Newcastle more than 20 years ago, although I’m often told I still have a strong Scottish accent! I studied geography at Newcastle University, then went on to complete a postgraduate diploma in magazine journalism in Cardiff before returning to the North East again. I love living here and it’s been my home ever since. Writing has always been at the heart of my career and I’ve worked in a variety of journalism and marketing roles in sectors such as publishing, higher education, and arts and culture. I’ve also freelanced for titles such as Unveiled Magazine and Brides Up North, and recently launched a newsletter called The Monday Oops. Tell me about your career. What do you attribute to your success? By day, I’m a senior copywriter for a global talent solutions business, and by night, I edit a lifestyle blog called Newcastle Sparkles, which I’ve been running for more than a decade. On my blog, I write and curate a mix of features, listicles, and interviews to showcase all of the wonderful happenings across the city and give people ideas on how to explore Newcastle for themselves. A new podcast is also in the works, which I’m excited but slightly apprehensive about, as this is brand-new territory for me! I think my commitment, adaptability, and sheer passion for writing have all been key to the successes I’ve experienced in both my career and side hustle. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/d54db1ce-19d6-405d-ba99-1b72aca08d20/AlexisForsyth004.jpg Studio Series - Alexis Forsyth What do you love most about what you do every day? I feel incredibly lucky to say that I write for a living. Sixteen-year-old me would have been very happy to hear that! I love the creativity it offers and how, no matter the subject matter, I can indulge in my curiosities by talking to some really interesting folk, asking lots of questions, and then capturing it all in the words I write. It’s such a privilege to hear people’s stories and insights firsthand, and I think it’s made me more appreciative of the world around me. Have you had to make sacrifices in your chosen career, and have they been worth it? Following a compulsory (and very unexpected) redundancy, I took a pay cut so that I could quickly secure a new job in a similar field. It took me several years to climb back up to that previous figure, but the role allowed me to expand my comms experience and set me off on my current career path in copywriting. So, on reflection, I’d say the financial sacrifice was worth it. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/60b8279c-90a6-44fc-b995-08d0178bd57a/AlexisForsyth006.jpg Studio Series - Alexis Forsyth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/09d60304-495c-456e-8c72-c4e9c4f5d213/AlexisForsyth007.jpg Studio Series - Alexis Forsyth What are some of your daily rituals and why are they part of your routine? I need absolute silence first thing, as this helps me to get into the right mindset. On my office days, it’s only once I’ve got my jacket on and I’m ready to leave for work that I’ll pop my headphones in and zone out on my morning playlist (currently featuring Taylor Swift, Lennon Stella, and Black Match, in case you’re interested!). The same applies on my commute home, as music really helps to channel my thoughts and lift my mood, especially after eight hours in front of a screen. What does work/life balance look like for you? For me, a good work-life balance is about ensuring that my day job, personal projects, and social life don’t blend into a blurry, stressful mess. This means setting clear boundaries around the number of hours I work, accepting there will always be another task waiting for me tomorrow, and not feeling obliged to say yes to every invitation that comes my way. I also have a designated - and very cosy - work space at home, which I brought to life during lockdown. This is a clear-cut way of separating work from life, as I can literally close the door behind me. Plus, I’m a big believer in making time just for me and doing things solo to fully switch off from everything and everyone. I regularly arrange little dates with myself, where I’ll go for brunch, visit an art gallery, or try new activities. Most recently, I took a pottery class for the first time, which was really good fun! How do you stay focused and productive in a world of distractions? I jot down ideas and to-do lists in a little notebook to keep my goals on track. I also find that sharing my ideas out loud with family and friends maintains my focus, as it turns the rambling thoughts inside my head into something I need to commit to and turn into reality. As for distractions, my iPhone is permanently on silent and my push notifications are all turned off. This minimises the temptation to constantly check my apps and it stops me from falling down the social media rabbit hole more often than I should! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1677517970848-U67F2Y1E68YSA4AA4AI6/AlexisForsyth001.jpg Studio Series - Alexis Forsyth https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1677517970019-K5M4MH4Z4ZI2UKCSDGHK/AlexisForsyth003.jpg Studio Series - Alexis Forsyth https://www.apatternof.com/studio-series/david-stimson monthly 0.5 2023-02-27 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/edb7116e-fca8-4451-b66b-0d923a95ead9/710A3470.jpg Studio Series - David Stimson Tell me about your career and background. I’ve spent the last 18 years within the psychology/psychotherapy professions, specifically specialising in complex trauma with children, adolescents and adults. These individuals have often been in the care system or have been adopted, and they all have complex histories. Whilst working with schools and local authorities in Teesside, I ended up working with leadership and executive head teachers. I found this work very interesting, so I further trained and qualified as an Executive Coach via the AoEC a few years back. I now provide executive coaching to leaders and offer consulting around organisational culture. I’ve presented at a few conferences - on both a national and European level - around the impact of trauma. Tell me about your various roles. What do you attribute to your success? I am the co-founder, director and co-owner of two companies: Bennu Consulting and Child & Adult Therapy Solutions (CATS). CATS is now more than 11 years’ old and initially started out as a specialist child and adolescent psychological service, though we’ve opened this up to adults in recent years too. Bennu Consulting is a newer project, which in essence takes everything we’ve learned from CATS in regards to understanding systemic psychology, psychological safety and inter-relational dynamics, and translating this into business, teams, organisational culture and leadership development. Bennu is also a strategic partner with Denison Consulting, which is great. It means we can access their unique Organisational Culture diagnostic tools to help businesses really get under the bonnet and highlight problem areas. The success of both Bennu and CATS is based on ethics, integrity, and knowing your stuff! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/69ce5dde-d4e4-4613-87ad-ef5931cf0864/710A3518.jpg Studio Series - David Stimson What do you love most about what you do every day? I love that every client is different! I learn so much from them, whether it’s a 1:1 session or working with a whole organisation. From psychotherapy to coaching and consulting, it’s never about having all the answers - it’s about holding a safe enough space that the truth can be explored. I also love the feeling of making a difference in people’s lives. No matter how much we’ve struggled, achieved or the success we’ve had, we all have major blind-spots when it comes to our own awareness. I see it as my job to help my clients see theirs. This is transformative. Have you had to make sacrifices in your chosen career, and have they been worth it? I believe that anything worth doing requires some level of sacrifice. In my case, I’ve had to sacrifice friendships that were holding me back. In my line of work/self-development, we’re always evolving and this can be a challenge for those close to us. To be a psychotherapist, you have to attend therapy. Every week. For years! This is a sacrifice and a blessing at the same time. You have to sacrifice your ‘old self’ and old beliefs in order to understand who you truly are and not the embodied projection others put upon us. This is a tough and painful process, but a necessary one. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/b8a50652-fbff-4f09-b74a-ea63b09d2156/710A3380.jpg Studio Series - David Stimson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/42eb2c50-6993-46a5-a629-7cccdce3b6af/710A3517.jpg Studio Series - David Stimson What are some of your daily rituals and why are they part of your routine? I have an almost 3-year-old daughter, so my life is pretty chaotic at times! My only consistent ritual at the moment is coffee, and lots of it! I wish I could say that I wake up at 5am, meditate and then go cold-water swimming, but it’s a fantasy for me right now. I used to meditate and practise Reiki, but now getting through the day in one piece is a win! I do actually list everything I’m grateful for and give thanks that myself and my loved ones are all safe. This has become a helpful habit to do every night just before I go to sleep. What does work/life balance look like for you? I think work is life and if you don’t enjoy your work, then you’re unbalanced. Life’s far too short to waste on work that you don’t get something positive from. I’m not saying every day is wonderful, but it should have meaning. Fully show up to what you do, then fully show up to those you love. By this I don’t mean burn yourself out - I mean be present. How do you stay focused and productive in a world of distractions? It’s hard. I’m the co-owner and director of two companies, but my personality type actually suits being accountable to someone else. I ensure that I have others who will chase me if I stray off track too far. It’s important to internalise a reason or purpose as to why we do what we do. This is a good motivator. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1675688178952-WN2H07EUI0TSM7NXXU82/710A3101.jpg Studio Series - David Stimson https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1675688178976-4XG2GDL9A860EIVJRET0/710A3250.jpg Studio Series - David Stimson https://www.apatternof.com/studio-series/jonny-chambers monthly 0.5 2023-02-06 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1674488782859-JNR19R8PI553ZEA6JYNT/JonnyChambers008.jpg Studio Series - Jonny Chambers Give me a brief history of your career. I’ve had a typical freelancer’s career and a very non-linear career path! I almost became an actor and had a place at drama school in London, but I ended up staying in the North East instead. I went down the TV and radio route at uni, teaching myself graphic design and creative marketing at the same time. Whilst at uni, I managed the Sunderland Empire during its record-breaking run of The Lion King. That was before I landed my own commercial radio show, broadcasting to over 300,000 people on Metro Radio and its national sister brands. Fast forward to today (after a brief foray into tech at Apple and challenger bank Monzo), I now head up marketing and comms for some incredible companies. Running alongside all of this has been Jonarc – my audience-building creative agency that I founded in 2016. It’s ended up winning a number of awards for entrepreneurship along the way! To cut a long and very convoluted story short, I’ve always had a lot of fingers in a lot of pies and I wouldn’t want it any other way! Tell me about your various roles. What do you attribute to your success? I currently have six jobs, which I know is entirely ridiculous! First up, I run Jonarc - a creative agency specialising in branding and creative for the arts, culture and live entertainment industry (although I work with all kinds of clients, from law firms to TV channels). I also head up marketing and comms for Generator, the North’s leading creative talent development agency. On top of that, I oversee marketing and design output for Prima Cheese, Britain’s largest pizza cheese manufacturer. A couple of evenings a week, I’m also the Duty Manager for the magnificent Theatre Royal Newcastle (because I can’t let go of my theatrical roots) and I still broadcast daily on Pride Radio and occasionally pop back up on Metro. For me, success has always been about being the most useful, most creative person in the room. I do that by having as many strings to my bow as possible. It’s no good just being good at one thing, especially in the fast-moving creative industries. As an entrepreneur, you need to be a jack of all trades and a master of many of them too, whilst also recognising when you’re missing a certain string or where your skills run out. Recognising the need for collaboration when creativity demands it is paramount. I’ve picked up so many transferable skills from my various jobs over the years, from managing teams to being able to investigate financial crime. I owe everything to my non-linear career path. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/ae8dda7e-37e3-49ba-94bc-c33bbb94215d/JonnyChambers010.jpg Studio Series - Jonny Chambers What do you love most about what you do every day? Every single day is different. I simply could not do the same job all week - I’d be bored stiff! I love that I get to be creative or immersed in creativity every day. Even when I’m not designing something, like when I’m working for the Theatre, I get to be around the magic of live performance. Have you had to make sacrifices in your chosen career, and have they been worth it? I do sometimes think that life would’ve been so much easier if I’d just gotten a ‘normal’ 9-5 job! I often work incredibly long hours and I’m usually darting from one thing to another, which means my brain is never switched off. Being a freelancer or running a business is tough; the uncertainty can be crippling, and just keeping the wheels in motion requires so much hard work… that’s before I even fire up Photoshop to do a bit of client work! Trying to maintain a living has also led me to take on part-time jobs that have affected my ability to run the business in the past. I feel my business growth has been somewhat slowed by me not having taken the leap to go full time with Jonarc. With all that said, I do think that holding so many jobs and continuing them alongside the business has been hugely beneficial. I’ve learned so much from the companies I’ve worked with, which benefits both my business and the other organisations I work for. From soft skills, management and technical know-how to red-carpet customer experience and start-up culture, I’ve been immersed in it all and I wouldn’t change that for the world. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/e32242d4-2b6f-48a3-93db-6abd659a0991/JonnyChambers005.jpg Studio Series - Jonny Chambers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/def139d8-4b02-493f-aec5-67a8d214796a/JonnyChambers002.jpg Studio Series - Jonny Chambers What are some of your daily rituals and why are they part of your routine? My entire life revolves around food, so I always have to have breakfast, dinner and tea! I really love cooking and eating - it’s one of the few moments I get to switch off - so I always make time to eat well. I struggle to meditate as my brain is always going like the clappers, but I’m able to just about switch off when sipping a cup of tea or a nice coffee. I also love a good TV show and watch telly daily, and I listen to music or the radio every day too. I’ve started to actually use my gym membership four times a week when I can (although I still find exercise in general a chore) and I’m now sticking to my skincare routine so that these long days don’t start manifesting as enormous eye bags. What does work/life balance look like for you? It may sound like all I do is bloody work – Six-Jobs Jonny over here! - but I’ve been very careful to ensure that all of the jobs I do are flexible and manageable. This has become much easier after the pandemic as companies wake up to the benefits of flexible and hybrid working models. Thanks to this, I tend to start and finish work when I please and when I’m feeling most creative. I jump between tasks for different jobs and intuitively follow my creativity – if I reach a creative roadblock on one task, I’ll have a cup of tea or stretch my legs and then move onto something else. This means I can often get more done in far less time, so I actually do get a life outside of work! I only check my emails a couple of times a day if I can help it. If I’m feeling creative later in the evening, I’ll just get up and work later the following day. I always have time off during the week too and whilst my brain doesn’t switch off, my laptop certainly does. How do you stay focused and productive in a world of distractions? I am a gold-star-rated procrastinator and I wish I’d never downloaded TikTok! I get distracted very easily but then get bouts of hyperfocus too, so I tend to make it work with my silly brain. I have found the Pomodoro Technique useful if I’m up against it and need to focus, and I fully rate the power of taking five to grab some water, stretch my legs or have a cuppa – it helps me to reset. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1674488735367-BQBGKCZOM83IP41SEOET/JonnyChambers013.jpg Studio Series - Jonny Chambers https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1674488735491-85UIQPROM9H09LNZTFCD/JonnyChambers014.jpg Studio Series - Jonny Chambers https://www.apatternof.com/studio-series/michelle-simpson monthly 0.5 2023-01-24 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/264b5596-a030-400e-ac61-fdb0ee265b48/710A0620.jpg Studio Series - Michelle Simpson Give me a brief history of your career. My career started within the financial services industry selling pensions and insurance products. I quickly realised that I had a flair for engaging with people but that I was best suited to a role in the professional services B2B market, away from direct selling. My next move into commercial recruitment was ideal for this and I can absolutely say that I haven’t looked back! I’ve now been in the professional services recruitment industry for over 25 years, with the last 14 years spent running my own recruitment consultancy. I’m a frequent business networker and a qualified HR professional who understands the value of people in business. Tell me about Michelle Simpson HR Recruitment Ltd. What do you attribute to your success? We’re a specialist recruitment business that supplies HR professionals to all business sectors, both public and private, across the North East. The business is moving into its 14th year and is continuing to grow steadily. The success of the business can be attributed to a few things. First of all, we’re industry experts; our team has in-depth industry experience which allows us to truly understand the roles that we’re recruiting for. We have a strong team bond where we respect and support each other, and this filters through to the high service levels that our customers receive. And finally, the relationships we build with our clients are meaningful, enjoyable and are for the long term. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/694d8388-fbc9-43e0-890f-c86cb42bdac9/710A1067.jpg Studio Series - Michelle Simpson What do you love most about what you do every day? I’m passionate about developing relationships with people that are long lasting and meaningful. Long-term relationships are essential to the success of our business, and I’m lucky to have a role which allows me to directly communicate with like-minded professionals within an industry I believe in! Have you had to make sacrifices in your chosen career, and have they been worth it? In any career, there will inevitably be decisions that will change your focus in life. It’s important to ensure that you have a realistic plan for anything you want in your life, whether that be personal or in business. If you make too many personal sacrifices, the love for what you do will eventually wane, turning into resentment that only leaves you with the financial outputs. A balance can be made. I wouldn’t say I’ve made sacrifices as such, I’ve just ensured that I have an agile plan in place to ensure that I get what I want out of life! What are some daily rituals and why are they part of your routine? I actively try to avoid doing the same thing every day, as I thrive on variety. However, I do enjoy a nicely made cup of coffee every morning! The smell, along with the ritual of making it, really does mentally prepare me for the start of the day, whether it’s a working one or not. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/d45d001f-ca3b-4052-9de1-c3d5b50efcaf/710A0574.jpg Studio Series - Michelle Simpson What does work-life balance look like for you? I enjoy what I do, so I don’t resent time at work if a late finish is required to get the job done. I have an active social calendar which encompasses both business and personal engagements, and I thrive on meeting people. Even if it’s a work commitment, it never feels that way for me! I do ensure that my diary includes time for personal activities and relaxation. Even my trips to the gym are in the diary! How do you stay focused in a world of distractions? I have clear daily objectives which I make sure are realistic. Keeping fit and eating healthy allows me to feel less tired, and as a result I’m able to focus more when there are distractions. Having a great team to work alongside often provides healthy distractions though, reminding us to laugh, enjoy each other and not take ourselves too seriously! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/35500311-a8a3-4913-85c3-89c75124a948/710A0611.jpg Studio Series - Michelle Simpson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/lauren-regan monthly 0.5 2023-01-12 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/fece5966-f80a-4ce8-956a-ed6082d2bd25/LaurenRegan006.jpg Studio Series - Lauren Regan Give me a brief history of your career. I grew up in Gateshead and went to a school known for its science programme. They didn’t really know how to advise the arty kid who would accidentally melt the plastic bunsen burners and only enjoyed biology when we got to talk about animals! I still take a fairly scientific approach to creative problem solving, so maybe some of that learning did stick in the end. I ended up studying PR at Leeds Met and, ironically, I hated it! I was given an offer to study Fine Art at Newcastle University, which I did for around a month, and then transferred to English Language and Linguistics where I found my people. I discovered that I loved all aspects of language, which led me to my first job as a storyteller at Seven Stories (The National Centre for Children’s Books) when I was in my final year of study. I joined the marketing team at Seven Stories after graduating and stayed there for seven years. The arts and culture sector in the North East will always have a very special place in my heart; we learnt as we went and just didn’t have enough money to not think creatively! I still use the problem-solving techniques I learnt there today (though I’m in costumes much less, which is a shame). After Seven Stories, I moved to a global company which paired future medics with shadowing opportunities around the world. It was there that I was lucky enough to work across the US before joining Kari and her team at O Agency, where I started out as an Account Manager with no agency experience, and ended as Associate Director after six years. I was always very open about wanting to run my own business one day, and post-pandemic I wanted that one day to be now. I’m not going to have kids and I wanted to build something that was mine - to make a positive difference in a region that I adore. I come from a pretty entrepreneurial family, and my parents have always championed the idea that I can do anything with a bit of hard work! So in 2022, MOLE was born. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/a2c9b845-ce5e-49c3-a791-3aec201cd29b/LaurenRegan014.jpg Studio Series - Lauren Regan Tell me about MOLE. What do you attribute to its success? MOLE was built to champion the North East and encourage creative thinking. I love our non-profits, SMEs and entrepreneurs, and I wanted to create a business that could be affordable enough to support them at the start of that journey and beyond. We’re a fresh pair of eyes on everything from brand identity to campaigns. Our clients range massively. We’ve helped manufacturing and tech companies who are looking for a new creative approach to their communications; regional charities focused on raising the aspirations of our young people; a national events company putting the North East on the map; and a wedding consultant and celebrant who’s changing the face of the industry. It’s a total mix! I have been referred to clients by people I worked with 5 - 10 years ago, so I think a lot is down to having a reputation for being nice to work with (I hope!) and having an analytical approach to being creative, which delivers results. What do you love most about what you do every day? I’m incredibly nosey and I love learning new things, so it’s fascinating discovering the ins and outs of businesses and sectors that I haven’t been exposed to before. The part of my day that I love the most is supporting business owners and teams to see their organisation - one that they’ve been part of for years - from a different perspective and giving them the tools to articulate that. It’s really satisfying to see the new messaging out in the world and get people talking. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1673001250040-KO6CZ5CQQ9IKBSJIRFLP/LaurenRegan008.jpg Studio Series - Lauren Regan https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1673001251951-OXGWOXFTVVZH9PY9UJBN/LaurenRegan010.jpg Studio Series - Lauren Regan https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/d19b6ef2-650c-4028-968c-0e23ae2322ef/LaurenRegan002.jpg Studio Series - Lauren Regan Have you had to make sacrifices in your chosen career, and have they been worth it? Looking back, walking away from a regular salary was a sacrifice at the time. However, I’m not that averse to risks, so it didn’t really feel like it in the moment. I’m incredibly lucky to have a supportive partner and family who have cheered me along through every wild idea! I don’t like to think about my journey in terms of sacrifices - where I am now is just the product of a series of choices I have made along the way, like stepping on stones across a river. What are some of your daily rituals and why are they part of your routine? Having an enormous six-and-a-bit-stone dog is a big incentive to get out and about every lunch time (I can’t get him out of bed before 8am)! We’ve got into the routine of getting some fresh air every day, which is when I take the time to breathe, work through tricky problems, or just listen to a podcast – I’m currently loving ‘If Books Could Kill’ on Spotify. I’m also learning Arabic (and I’m really not a natural language learner) so I’ve got into the habit of doing at least 15 minutes of lessons every day, which helps to engage a different part of my brain. How do you stay focused and productive in a world of distractions? I know I get distracted pretty easily, but I also think it’s part of why I’m good at what I do. Staying up to date with the latest news, trends, business developments and innovations helps me to stay relevant and inspired for the sectors that I work in, but because I recognise that about myself, I can take steps to ensure it’s in moderation. During the day, I can’t have my phone next to me and I take time out to check emails, rather than having them open all the time. I’m a big believer in being present in the moment and giving the task or the person in front of you 100% of your attention. My biggest pet peeve is emails in meetings, or someone looking at their phone when they’re talking to you. It really gives me the red mist. In my personal life, I’m a notorious hobby starter… someone will be getting the cross stitch I started three years ago as a gift this Christmas, promise! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/7771f47f-6c8a-4ac6-9e18-9badaf154b31/LaurenRegan012.jpg Studio Series - Lauren Regan If you had the power to change the world, what would you change? That depends on what my day has been like! But, seriously, I think we have the capability to change the world by listening to each other with the intent to understand, rather than to respond. If I could snap my fingers and make one change tomorrow, I would want us to start thinking as a global community, rather than focusing on what divides us. If we want to solve our social, environmental and economic issues, we have to start working together, looking at these issues from different perspectives and bringing different voices into the room. If we don’t, we’re just going to keep going round in circles. https://www.apatternof.com/studio-series/katy-shaw monthly 0.5 2023-01-23 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/9b005708-f1fb-47ec-83a9-12c50af036d3/KatyShaw011.jpg Studio Series - Katy Shaw What does a brief history of you look like? I’m from Newcastle but had to move away to study and find work. I trained as a teacher and was told by a brilliant inspirational lecturer that I should ‘become an academic’. As the first in my family to go to university, I didn’t have a clue what that meant or how to go about it! I just kept working hard at the research I thought was important and did teaching in secondary, FE and HE to pay for my PhD. From there, I worked at universities in Greenwich, Brighton, Leeds and around the world with the British Council Literature team, from Bangkok to Russia. Now I’m home in Newcastle - it’s been a decade-long journey home but worth it! Tell me about your career. What do you attribute to your success? I wear two hats: one as Professor of Contemporary Writing and Director of University Cultural Partnerships at Northumbria University, and the other as Director of Creative Communities for AHRC/UKRI. Northumbria University won University of the Year 2022, and it’s entirely down to our brilliant students and staff. Together, we’ve committed to a mission to become a research-intensive modern university; we keep teaching and equality at our core and remain committed to reaching students who might not otherwise think of HE study and opening doors for them. The AHRC is also an inspirational organisation to work for! Before the COVID-19 pandemic, the UK creative economy was growing at four times the rate of any other sector. AHRC is supporting and driving new initiatives to accelerate research and development and share the benefits of research and impact across UK society. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/36557970-3ffe-4768-b8bf-9ec46916e0fd/KatyShaw009.jpg Studio Series - Katy Shaw What do you love most about what you do every day? The best thing about my job is that no two days are the same! One day I can be lecturing, leading tutorials with students or doing degree ceremonies. The next I can be taking part in government policy forums, meeting with mayors and industry leaders, then getting hands-on with communities to hear about what they need and want in terms of creativity and research priorities. As in many other contexts, diversity is a blessing. Have you had to make sacrifices in your chosen career, and have they been worth it? Absolutely. As a woman especially, the myth of having it all is something that I’m always keen to debunk. I moved 11 times in 10 years, working up and down the country in roles that weren’t secure enough to do normal things like buy a house or put down roots. I travel all the time and while that’s great, it also means that I miss out on stuff. I’m always conscious that your tombstone won't tell people that you were a great worker - it’ll say whether you were a good daughter, sister, or friend. Part of my decision to come home to Newcastle was the desire to embed myself in the region - as an advocate for the best place in the world - and to encourage other industries and individuals to join me in relocating the creative industries north of the M25. The litmus test is always to ask if 12 year old me would be happy with the career I have today. (She would). https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/23cdd738-3c5c-4bd0-a310-9738d46790a0/KatyShaw001.jpg Studio Series - Katy Shaw - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/945b6f3b-ec44-4413-9a45-80b4d68b9707/KatyShaw013.jpg Studio Series - Katy Shaw What are some of your daily rituals and why are they part of your routine? I always exercise first thing in the morning, no matter where in the world I am or what time I’ve hit the sack. I only started running in my 30s and it really helps to reset my mind and give me space away from super-connected daily life to think and reflect. It’s also a great way to see places while I’m travelling! What does work/life balance look like for you? Variable. Like most industries, there are pinch points in the year – literary festival season for example! – when I end up working a lot of weekends and travelling more than usual. Generally, I try to only work one weekend in a month if I can, but travel and the North can often make logistics tricky. I think everyone is more conscious of the work-to-live ethos post-covid, but the pandemic certainly made me appreciate the value of seeing people in person. How do you stay focused and productive in a world of distractions? Everyone is proficient at platform surfing now – listening to a podcast with the TV on mute, Twitter open on your laptop and Instagram on your phone… and I’m no different! I like the chorus of the contemporary, and the multitude of writings that we encounter on a day-to-day basis. Our generation reads more than ever before – on social media and screens, as well as in books, newspapers and magazines. The only time that they’re all switched off is when I’m writing. Zadie Smith calls WiFi the enemy of the writer, and she’s not wrong! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1673000337821-LYCXW6Q69WAAHN43SOIE/KatyShaw012.jpg Studio Series - Katy Shaw https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1673000338151-RW6ZZ54NZGHJ492Y7GR6/KatyShaw008.jpg Studio Series - Katy Shaw https://www.apatternof.com/studio-series/alt-studios monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/94fdd24b-049d-4afd-8284-a4fb4bc45f61/003.jpg Studio Series - Alt Studios What does a brief history of you look like? Paul: I studied architecture followed by urban design at Newcastle University, with Blueprint magazine acknowledging me in the top 50 design graduates of 2009. Before establishing ALT STUDIOS, I spent eight years at Ryder Architecture. This culminated in the design and delivery of the multi-award-winning headquarter building for Tombola on the River Wear, Sunderland. Alongside practice, I spent ten years delivering a masters module and served as a visiting critic at the School of Architecture, Planning and Landscape within Newcastle University. Currently, I head up our self-initiated career programme CANDID, and serve as a STEM ambassador supporting aspiring architects at universities and secondary schools. Scott: Like Paul, I studied architecture at Newcastle University in 2009 and decided to specialise in urban design by completing a masters degree. Before co-founding ALT STUDIOS, I worked for a number of practices across Northern England and delivered projects throughout the UK, with several of them winning multiple awards. I combine practice with teaching and deliver a module at Newcastle University, where I educate future town planners, urban designers and architects on the art of placemaking. I also serve on several design review and judging panels, as well as being the Vice-Chair of the Darras Hall Estate Committee and a member of the Newcastle International Airport Consultative Committee. Tell me about ALT STUDIOS. What do you attribute to its success? We’re a design-led architectural and interior design studio consisting of a growing team of unconventional designers, who all have a collective belief in thinking hard rather than following the herd. Our current work spans the UK, from the capital to the Lake District and Yorkshire, right up to a Glen in the West Highlands! Our largest commission is actually in Northern Ireland. Despite such diversity in scale, sector and location, what all of our clients have in common is that they genuinely value design and our process. We think that our ethos - to passionately experiment and identify alternative approaches and outcomes which go beyond expectation in all our projects - and our network of like-minded collaborators are probably the main reasons for our success so far. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/4a91a7f5-6b18-4205-ac7e-d6e82be15caa/002.jpg Studio Series - Alt Studios - Make it stand out left, Paul Milner. right, Scott Savin https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/bff81397-37af-4c5f-bcb3-e7292cb90523/019.jpg Studio Series - Alt Studios What do you love most about what you do every day? Paul: For me, it’s the unrestricted nature of our design behaviours which are underpinned by curiosity, passionate search and experimentation. Alongside this, I enjoy being able to take self-initiated action to mobilise against established ways, opening up and realising ideas with high levels of originality and value. Scott: It’s kind of a cliché but the best thing about the profession, and particularly owning your own business, is that every day can be very different - they can all present their own planned and unplanned challenges! Have you had to make sacrifices in your chosen career, and have they been worth it? There were a lot of personal sacrifices throughout our careers, such as missing family events and holidays. This happened a lot when we were studying at university, as it’s such a long academic journey. It puts aspects of your life on hold in some respect. It’s not an easy profession to navigate and we’ve both questioned it over the years! But by persevering and adapting, it’s certainly been worth it. This is especially true now as we drive the direction and ethos of our own practice, which is something that really appeals to us. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/e1e05f01-951d-4aa0-9794-6616a6602e8d/016.jpg Studio Series - Alt Studios - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/efc43b6c-e9a6-43e1-90a8-d0ccfe37a32d/018.jpg Studio Series - Alt Studios What are some of your daily rituals and why are they part of your routine? Paul: I enjoy being amongst the daily rhythms of city life, particularly first thing in the morning. You’ll often find me in a cafe sorting through any admin and correspondence for projects and other essentials required to run our practice. This allows my mind to be fully focussed for creative design and project work, which happens for the best part of my day in our studio with our team. A meaningful daily walk helps recalibrate my mind before diving back into project work. I find that this approach, which has an underlying hierarchy, helps me to compartmentalise the different facets of running a business and being an architect. Scott: I’ve recently got back into rising early and doing something each morning for my general wellbeing, such as going to the gym or for a run. I’m then back home and reviewing work or admin before my children are out of bed and the school run commences. Once that’s done, I head to the studio. We always go for a decent walk midday, which provides the opportunity to get some fresh air and clear the mind. What does work/life balance look like for you? We both have young children, so we generally work a couple of late nights a week so we can spend more time with our families on weekends. We always make a point of ensuring that we attend any events our children have at school. With the investment we’ve made in technology, we’re able to work anywhere. This makes it much easier to be productive in between other activities beyond the studio! How do you stay focused and productive in a world of distractions? Paul: We both try to portion our days into manageable chunks to ensure that all of the various tasks or projects we’re working on get equal attention. I also have set times during the day for addressing emails and being ‘online’, so to speak. My general principle is ‘If it’s urgent, ring!’ Scott: We have monthly and quarterly reviews where we make sure we’re fulfilling our project and business targets, as well as setting internal deadlines and aims to ensure momentum. This is underpinned by regular design reviews throughout the week for project-based work. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1671015874548-L4W5E76CWV17ZAGZBKJ1/014.jpg Studio Series - Alt Studios https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1671015874657-OTNP8US3Y4FIW7VQOY1D/015.jpg Studio Series - Alt Studios https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/242cc598-43ca-420f-a508-f0f821158def/027.jpg Studio Series - Alt Studios - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/kate-hargreaves monthly 0.5 2022-12-14 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/a9b23567-cec3-442e-9715-45b2ab5b658c/015.jpg Studio Series - Kate Hargreaves Give me a brief history of your career. I started off in frontline roles in the financial services industry, such as customer service and sales, then progressed into people development and training. From there, it was a natural step into leadership development and coaching, which is my sweet spot and remains my greatest passion to date. You know what they say about if you love what you do, you never work a day in your life! I’ve always taken an entrepreneurial approach, even when I was paid a salary. For me, that’s about being authentic, resourceful, and taking initiative, so it was inevitable that I would take the jump and set up the consultancy when I had children and wanted greater flexibility. Tell me about Mosaic Partners. What do you attribute to your success? Mosaic Partners is a specialist people development agency, which I founded here in the wonderful North East back in 2017. We’re now working across the UK and are about to take on international projects, which is an exciting new development! We help our clients improve their business results by focusing on core enabling disciplines, including leadership development, vision and strategy, stakeholder engagement, learning and development, culture, and mentoring. We undertake 1:1 and team coaching with business leaders on one or all of these areas. This could involve inputting to specific programmes, or partnering with them to build their in-house capability so they become self-sufficient over time. To some extent, it’s taken a pandemic for business leaders to recognise the true importance of the organisational development functions. Organisations now appreciate that the strategy doesn’t deliver itself and, more than ever, people have complex work and home lives that need constant rebalancing. I think a large part of our success is down to the relatability of our team; the fact that most of us have been there, done that and got the proverbial t-shirt. Clients respect that our focus is firmly on the business results they want to achieve. There’s nothing soft about what we do. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/89f90bda-85e8-4421-9e95-0d4713b421bb/007.jpg Studio Series - Kate Hargreaves What do you love most about what you do every day? I’ve always held a firm value of ‘making a difference’. We’re here for a short time and a good time in life, so every assignment we take on is with an understanding that our clients will be better off for having worked with us. It really is as simple as that, and the little things are actually the big things. A lot of people are despairing at the moment - it’s hard to feel empowered to influence the seismic changes that are happening all around us - but we take an ‘if it’s to be it’s up to me’ approach. We know we can help to improve the planet by working effectively with individuals and organisations. As an example, we’ve worked with executives from heavy industry and helped them reconcile what true sustainability looks like. Achieving business results and goals doesn’t have to be at the cost of sacrificing their home lives, or anything else for that matter. When people and organisations are at their most effective, their systems are in balance and they can do more good in the world. Problems always arise when things are out of kilter, and our job is to help restore balance across all areas. That makes every project worthwhile and different, and it’s a huge motivator to get out of bed each morning. Have you had to make sacrifices in your chosen career, and have they been worth it? Regardless of what people might tell you, life is all about sacrifice. You can’t have it all at once, and things certainly don’t progress in a straight line! I like to use a skiing analogy: the people who learn to ski and progress the fastest are the ones who accept the fact that they’re going to end up on their arse a lot. The best skiers are the ones who’ve fallen over the most in the shortest space of time, but they get back up and learn something from the experience (and the bruises) every time. I was terrified when I first set up the business, and there have been times when it was a struggle to make ends meet. But 5 years on, we have a fantastic growing team, brilliant clients across a spectrum of industries, and great ambitions for the future. Don’t get me wrong, I still end up on my arse occasionally, but thankfully less frequently than I used to! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/ac12150f-3c90-4808-bb70-d9b33deeaf2f/006.jpg Studio Series - Kate Hargreaves What are some of your daily rituals and why are they part of your routine? It’s ironic that you ask this question because there’s been so much pressure with life in general lately that I’m starting to question why I’ve abandoned some of my previous rituals. But part of learning to work this way is that we bend with the storms and constantly adapt. For example, I used to spend every Saturday going for a run to get some much-needed headspace. However, as business and homelife became more complex, these are the things that have gone out the window. As a family, we’ve been reflecting on bringing back more mindful activity and next year, we’re determined to carve out more time in the diary for exercise, reflection and relaxing. It’s important to do and I need to get better at it. Ask me this question again next year! What does work/life balance look like for you? When we talk to our clients about this, we represent this as two circles that start off roughly the same size. We then ask them to load each circle with their commitments and the amount of time and effort they invest in each. Inevitably, one circle is bigger than the other, and the area where the two overlap grows. There’s no secret formula for the balance between the two. Even in a situation where someone’s vocation doesn’t feel like work, we still need to carve out time for thinking, restoring and fun. The formula is a personal thing and largely depends on the stage you’re at in life. As I recently turned 40, achieving balance is much more important and necessary now. Like most things in life, it’s a work in progress but I’m fortunate to have a great team and some wonderful mentors who help me with the checks and balances. How do you stay focused and productive in a world of distractions? As any ambitious person will tell you, it’s extremely easy to work ridiculous hours if you’re not careful. This compulsion only increases when you’re self-employed! The answer is to keep sight of the long-term vision, set weekly goals, and be ruthlessly selective about where you direct your focus and energy. It’s also important to regularly reflect on your progress and the obstacles that you overcome along the way. This does two things: 1) It’s another reminder that progress is never linear, and we have to overcome challenges along the way, and 2) it gives me a morale boost to remind myself of the difficulties I’ve overcome in the past. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/f10e0a34-a190-4a4f-a0d7-dbd963f737bc/012.jpg Studio Series - Kate Hargreaves - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/rob-brown monthly 0.5 2022-11-30 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/8c7b3289-4bc9-423b-8cb2-f0ff92c65f6c/RobJump004.jpg Studio Series - Rob Brown Tell me about your career and background. I have been running a business since 1992 (I’m showing my age now!). Whilst working as a software engineer for Rolls Royce, I decided that I wanted to build software for companies in my own way. I became an authorised Microsoft Trainer and began to teach programming and web while also developing software and database applications. In 2007, I had the opportunity to merge my business. That’s when JUMP was born. Tell me about JUMP. What do you attribute to its success? Now in its 15th year, JUMP is a Newcastle-based creative agency offering strategic branding, design and digital solutions to businesses. The success of JUMP is really down to the amazing team we currently have, combined with talented people who have come and gone over the years. There is so much talent to be found in the North East! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/78a70661-639d-4395-9d6b-906a12e8128a/RobJump001.jpg Studio Series - Rob Brown What do you love most about what you do every day? Variety. Every day brings different challenges but in a good way. I have always worked in an environment where variety is at the core of every workday. It’s all I know. Have you had to make sacrifices in your chosen career, and have they been worth it? In the early days of being self-employed, taking time out such as holidays was difficult and carrying a laptop everywhere was considered the norm. Of course, back then, laptops were much larger! Despite this, I didn’t view sacrifices as sacrifices. It was my decision to run a business and I have been very fortunate in being able to do that. What does work/life balance look like for you? I work long and hard hours during the work week, so I try not to at the weekend. This is family time. My wife and I also became the proud parents of two Fox Red Labrador puppies at the end of July 2022, and they take up a lot of our time. They help me to relax and they never fail to make me smile – they’re adorable and they always seem so happy! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/28d41ba0-3d38-4581-8ff0-98c677d08f8f/RobJump002.jpg Studio Series - Rob Brown What are some of your daily rituals and why are they part of your routine? At JUMP, we have daily rituals that involve finances and updates from the team. Deep down, I know that these aren’t necessary because I’ve surrounded myself with a competent and trustworthy team. Maybe I still keep them as part of my routine because I’m getting old! My personal rituals are changing - I’ve recently been getting into the routine of taking our new puppies for a walk before coming into the office. How do you stay focused and productive in a world of distractions? I stop listening to the news during the workday and when I’m in the office. I also love lists and manage a list of daily tasks that I must clear by the end of each day. When I need to immerse myself in the ‘zone’, I listen to music. It helps to focus the mind and the soul. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1669807057964-5JBDRTWT3FDRN8476ZN3/RobJump003-2.jpg Studio Series - Rob Brown https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1669807058255-HS7SNYFIFOVHIMG1DYP7/RobJump005.jpg Studio Series - Rob Brown https://www.apatternof.com/studio-series/arlen-pettitt monthly 0.5 2022-11-28 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/59a90ddc-264f-493a-acbc-f1b125be112d/Arlen004.jpg Studio Series - Arlen Pettitt Give me a brief history of your career. Every job I’ve ever done has had something to do with taking information, processing it and spitting it back out again in some other form. I’ve mostly worked in policy and communications roles, and I’ve worked in consultancies and membership organisations for most of my career. That makes you good at working with people, and picking up little bits of knowledge about a lot of different subjects. Tell me about your career as a policy, content and communications expert. What do you attribute to your success? It’s all about being present, especially in a region like the North East. If you’re a genuine part of a community, then success comes naturally. If you help people out, show an interest, connect people together, then others will do the same for you. I feel like this is relevant to companies too, not just those doing contract or freelance work like myself. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/a63b0678-c816-4aa0-9807-0e2a087069a7/Arlen011.jpg Studio Series - Arlen Pettitt What do you love most about what you do every day? Two things: I get to write most days, whether that’s blogs, white papers or straight up comms work. On top of that, I get to speak to interesting people on a regular basis. On the very good days I get to do both, like if I’m interviewing someone for a focus piece or a research project. Have you had to make sacrifices in your chosen career, and have they been worth it? I’m not sure if sacrifices is the right word, but there have definitely been trade-offs. I’ve had a couple of points in my career when I’ve wanted to try something a bit different or steer in another direction. That usually means trading off money or progression in the short term for happiness and satisfaction in the long run. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/15490a80-a2cc-451b-b9ca-9005072fedbf/Arlen006.jpg Studio Series - Arlen Pettitt What are some of your daily rituals and why are they part of your routine? I get out for a walk every day, usually mid-morning or early afternoon. This is either by myself or with my wife, Kate, if we’re both working from home that day. I take half an hour - maybe get a coffee - and it helps me to focus on the rest of the day. What does work/life balance look like for you? The balance for me comes with being able to draw a clear line on where work ends. I don’t always achieve it, but that’s my aim - to be able to walk away from it and focus on family. Being flexible with time is a given for me now, like being able to do pre-school drop off and pick up, or go to appointments in the middle of the day. I could never go back to being stuck to an office desk for rigid hours every day. How do you stay focused and productive in a world of distractions? I don’t, it’s impossible. But I try to do two things. One, I make my distractions useful or interesting whenever I can - reading online news and scrolling Twitter aren’t the worst things when you’re in policy and comms! And two - I acknowledge that some days I’m not feeling very productive and there’s no point in fighting that. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/28c7bba6-2e5d-4056-8a5b-18bf04262e8c/Arlen007.jpg Studio Series - Arlen Pettitt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/suzie-martin monthly 0.5 2022-11-28 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/56c5beba-9a6c-432e-a2b2-5edce6c814ab/004.jpg Studio Series - Suzie Martin Tell me about your career and background. My background is in banking and mortgage advice, and I have run various businesses. I am now building a luxury holiday cottage portfolio and coming back into mortgage advice with advice and financial support tailor made for women. What do you attribute to your success? I was very lucky to receive some amazing training by Halifax bank, who I worked for in my 20’s. This along with my love of great customer service is what has made me successful. All my businesses, past, present, and future have had the customer at the very heart. It’s very important to believe in what you are doing. If I wouldn’t buy it, I wouldn’t sell it. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/5999a7d0-f5eb-49ae-afcc-ee2423960612/003.jpg Studio Series - Suzie Martin What do you love most about what you do every day? As with most entrepreneurs, I love variety. Every day is different, you’re in control of your day and what you make of it. Have you had to make sacrifices in your chosen career, and have they been worth it? Yes! When you’re growing a business, you ultimately sacrifice your salary to plough funds into your venture. In the financial industry, you also have to study a lot, which is very time consuming. It’s hard when you have a family but it’s all part of the journey. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/9a41d970-75f4-47e4-8c7f-8386713bca94/006.jpg Studio Series - Suzie Martin What does your daily routine look like? Get up, eat breakfast, take the dog for a walk. Breakfast is so important to me, it’s when my husband and I chat about our day and set our intentions. We encourage the kids to do this too. Time out of the office is also crucial – I have some of my best ideas when walking my dogs alone. What does work/life balance look like for you? I work from home and share some businesses with my husband so work-life balance can be tricky! Meeting up with friends and doing fun things with the kids forces me to put down the phone and laptop. Leaving the phone at home is also a good one. I do this quite a lot and it really helps me. How do you stay focused and productive in a world of distractions? I write a lot of lists and set an achievable to-do list every day. I am very easily distracted so this helps me a lot. Working from home is hard as family tend to think you’re not working and visit for coffee. I have to lie a lot and tell them I’m out! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/6267e747-4c92-4f2e-9aa9-45d343ed7bb8/008.jpg Studio Series - Suzie Martin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/studio-series/steve-pugh monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/82ce987c-5a9c-465e-921b-dafb9cd4211e/steve-pugh-3.jpg Studio Series - Steve Pugh What does a brief history of you look like? I was born and raised in Liverpool by a single mother who raised two boys. I learned what hard work looks like from my mum, and since then I have been fortunate enough to have travelled the world and build a career. I am driven by a determination to overcome adversity and have devoted myself to helping others remove barriers and build their own lives through free access to business education. Tell me about Roadmap MBA. What is your mission? At Roadmap MBA, our mission is to make business education free and accessible for 5 billion people around the world because we believe that it shouldn’t matter where you come from or what your financial background is when you’re trying to build a better life for yourself. Since launching in 2021, we’re now in 34 countries and I believe what has made us successful is the discovery that people from all backgrounds have the desire to learn and improve. We want to remove the barriers whether they be financial, academic, or otherwise that currently prevent 99% of the world’s population from accessing business education. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/df48ef1f-ee26-4918-bd77-525da6c204a1/steve-pugh-4.jpg Studio Series - Steve Pugh What do you love most about what you do every day? What I love most is knowing that I’ve helped someone overcome a problem or given them the confidence that they’ll be able to pay their bills next month. The business is called Roadmap because people just want to be able to see a clear path for what to do to take that next step in life. Our business is providing real-world practical education in a way which inspires people instead of overwhelming them, challenging the status quo that a university degree is the solution to all of their problems or burdening them with thousands in student debt. Have you had to make sacrifice in your career, and have they been worth it? Yes and yes. Since launching the business, I have paid myself the minimum amount to retain as much cash in the business so we can send our free Roadmap MBA packs all over the world. When competing against major multi-national corporations with big budgets, I know I am up against it, but it is through this adversity that I’m forced to think of new ways of working, which is what makes the programme so innovative. Running this business gives me more fulfilment than any other job I’ve had. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1666791686718-ZFEEFO72O1IETEG3NFFU/steve-pugh-19.jpg Studio Series - Steve Pugh https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1666791705749-RKF4G5YK3KBO19ALETGH/steve-pugh-20.jpg Studio Series - Steve Pugh https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/f9ae9bac-8c88-4b53-9bfd-b0aa5e3abaca/steve-pugh-1.jpg Studio Series - Steve Pugh What does a day in the life of Steve Pugh look like? I wake up between 6 and 6:30am and get to the office for around 7:30am every day. I help run four other businesses as a consultant to pay for all the investment required with Roadmap. Due to this, I am quite regimented with my time in order to fit everything in, not forgetting the two podcasts and multiple livestreams and classroom sessions (over Zoom), which provide the regular structure to my week. Most days finish around 6pm. However, some days I do evening classroom sessions (for the USA audience) finishing around 9pm and then I will do a few hours on weekends too. What does work-life balance look like for you? Everyone’s definition of work-life balance is different. Some people want to work 37.5 hours a week and have clear evenings and weekends for family time. I felt the same way until I found my calling, and now I am working towards a goal, which is much bigger than me and genuinely making an impact in the world. I’m no longer working just for me but for all of the people like me that can now have support for their businesses and careers in a way I never did, hopefully leaving a legacy for future generations. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/dac1c8b0-4241-4475-a5ef-ffc87dbf92cc/steve-pugh-12.jpg Studio Series - Steve Pugh How do you stay focused and productive in a world of distractions? I am quite militant with my time and who I interact with on a personal level. I am trying to disrupt a global business education system and deliver something that could benefit every working age person in the world, so I need to be laser focussed if I want to fit everything into my day. I also keep my phone on silent 99% of the time and learn to close my emails when I’m looking to get into a flow state and focus on a piece of work. If you had the power to change the world, what would you change? I’d remove all litter and pollution and ensure there was equal opportunity for everyone so that people can be judged on talent, not privilege or background. https://www.apatternof.com/studio-series/5050-future monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/0198159e-d4f8-427c-bb6c-7b9df8841d04/50502.jpg Studio Series - 50:50 Future Tell me about your career and background. We both have an extensive background in the technology industry, having set up organisations to foster inclusive communities and engage more diverse audiences in the STEM sectors. What we have discovered over the years is that there is a large gap that needs to be plugged within the sector in terms of both skills and diversity, so we decided to spin out the diversity strand of our education initiative ‘50:50 Future’ into its own entity in February 2019. Tell me about 50:50 Future 50:50 Future Ltd is a Diversity & Inclusion (D&I) training and consultancy company that values difference. As more organisations are realising the importance of diversity and inclusion as a business strategy, they come to us when they are just not sure where to start with it all. Because we don’t come from corporate training backgrounds, our informal approach makes it much more comfortable for the content to land and for people to ask questions and get a deeper understanding of what can sometimes be a tricky or dry topic! We are often told that participants were at ease from the offset and were relieved that we weren’t the ‘diversity police!’ https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/7709bfe0-6130-42d8-a599-1ae629672e47/50503.jpg Studio Series - 50:50 Future What do you love most about what you do every day? We love hearing the perspectives and lived experiences of others and always being around a variety of people across a range of sectors. Have you had to make sacrifices in your chosen career, and have they been worth it? Running your own business is not for everyone! It can be extremely stressful for a number of reasons, especially financially when you’re in the early stages of building your client base and reputation. Not to mention the lack of company benefits i.e., maternity leave packages! We think it is totally worth having our own freedom to work in the way we choose to fit with our lifestyles though - we wouldn’t have it any other way! What are some daily rituals and why are they part of your routine? We don’t tend to have any daily rituals as such. For us, especially at the moment, the beauty of our ‘routine’ is just about being flexible – we have young children and things can change day to day. We also have hybrid working where sometimes we’re in the office, at a client’s premises or delivering virtually from home. We enjoy the mixed bag of it all - it keeps it interesting for sure. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/b2a53e7b-5db2-4c52-a5ee-2efbad1e4c36/50504.jpg Studio Series - 50:50 Future What does work-life balance look like for you? Ultimately, it’s about making sure that we are happy – we love our work and spending time together doing what we are passionate about but it’s also really important to us that we have quality time with our kids and partners outside of work. It’s great being able to offer both face-to-face and virtual delivery as we can try to plan our work commitments around our ‘life jobs’ and childcare, which makes packing everything in a lot easier! How do you stay focused in a world of distractions? Because we wear a lot of hats in our business, it means we get more creative licence when we’re not delivering training or having meetings to get some headspace away from the day-to-day, explore new themes and content and become more innovative with what we deliver. I think working across different areas of the business keeps us more engaged and productive. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/7cf8e6b3-2c3c-420c-a333-4ac5c2bfe685/50501.jpg Studio Series - 50:50 Future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see daily 0.75 2026-03-02 https://www.apatternof.com/go-see/different-narrative monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/193075b7-730b-4477-a2f4-94f014d2e94d/KieronAndJulian001.jpg Go See - The Right People In The Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/54bb2521-c971-40a0-aed9-3820cf847f25/KieronAndJulian011.jpg Go See - The Right People In The Room - “We’ve been building. It might have looked quiet from the outside. It wasn’t.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1772465283448-1LTJDYQOHBP5AR34XXUU/KieronAndJulian002.jpg Go See - The Right People In The Room https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1772465284217-KIO7YFAI5XNVCVPDUAPI/KieronAndJulian003.jpg Go See - The Right People In The Room https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/681162f1-4109-46ae-a282-301bff8c504c/KieronAndJulian009.jpg Go See - The Right People In The Room - “I’ve always believed the North East has the talent. What it needs is businesses that are prepared to back themselves.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/bbb53e11-b9fe-42d6-9a29-63162d73fed5/KieronAndJulian005.jpg Go See - The Right People In The Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/justine-carrion-weiss monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1c5a7c91-ca91-4607-9185-45409b754e6e/Justine044.jpg Go See - Solving The Future  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/a3196c70-41e1-4734-914f-43a997f18eaa/Justine084.jpg Go See - Solving The Future  - “If you go beyond the surface, beyond the polished narratives, the corporate language, the performative professionalism, you’ll find something else entirely. You’ll find a lot of people who care deeply.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1770643635340-YY84XZVYYODDPN4TF9X3/Justine038.jpg Go See - Solving The Future  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1770643637747-IN6OOFZW2ZS8AS0OBIGO/Justine039.jpg Go See - Solving The Future  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/b1cf8a47-c713-4a0b-8945-4989498d2b08/Justine062.jpg Go See - Solving The Future  - “Some of the most meaningful shifts in my work have come from moments where I’ve been challenged, where my assumptions have been questioned, where I’ve had to listen harder than I expected, or wanted to.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1770643955831-MN9D02CJDG86S96Z2OS3/Justine033.jpg Go See - Solving The Future  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1770644003671-O6KXME808RJVZ721G142/Justine021.jpg Go See - Solving The Future  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1770644372222-M9UH8ED20S6ZCGRMMMXB/Justine010.jpg Go See - Solving The Future  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1770644373438-LZ47PKJLHNBCODQ9SODJ/Justine016.jpg Go See - Solving The Future  https://www.apatternof.com/go-see/lucy-batley monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/53fa79ac-b738-4ddd-8418-f4601b088ad0/LucyBatley024.jpg Go See - Defining Soul  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/bf85346c-7ff3-4ae4-bfa3-b7a0cbb6c303/LucyBatley006.jpg Go See - Defining Soul  - “AI is a tool. But that’s exactly what it is: a tool. Not a rival. Not a muse. Not an oracle.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1768213219810-T56CWQDWA3JMV9RQCRM6/LucyBatley015.jpg Go See - Defining Soul  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1768213220965-XKTF9RJVL0DQCK1YF7TK/LucyBatley034.jpg Go See - Defining Soul  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1f121304-6475-492a-9a19-a9f29bfa0cca/LucyBatley029.jpg Go See - Defining Soul  - “I dream vividly, wildly. Lucid dreams, sometimes. Whole alternate realities that play out while I sleep. This isn’t a whimsical boast. It’s a reflection of how I process the world, and my part in it.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1768258030176-X5BEDVBIDVKZU7P9PBUV/Lucygraphic039.jpg Go See - Defining Soul  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1768258031933-90B2KRK3ZZQAB6G52H8C/Lucygraphic040.jpg Go See - Defining Soul  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1768213401678-LDXH7W63OOLIUBWNQLKA/LucyBatley036.jpg Go See - Defining Soul  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1768258096193-7YCEOJ46RZQHU04HNN18/LucyBatley027.jpg Go See - Defining Soul  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/3b8089a7-47af-4fc3-a6d6-503bd9a418db/LucyBatley007.jpg Go See - Defining Soul  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/paula-harrison monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1540e25d-8c3a-4d90-a5ee-b92e50f8c345/LayersStudio+36.jpg Go See - Let Them Fall: Lessons in Learning, From Toddlers to Teams - “Supporting someone’s development whether they’re a toddler, a placement student, or a team member, often requires restraint more than action. It means resisting the urge to jump in, tidy up, or take over.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/953fcb8b-36d1-4a19-89ea-dd1abba848c5/LayersStudio+44.jpg Go See - Let Them Fall: Lessons in Learning, From Toddlers to Teams - “When you’re raising a small human, the learning process is right there in front of you - raw, relentless, messy (really bloody messy!), and to be honest, a genuine pleasure to witness.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1762240449105-S2Z82WBJLOELH3HT3DY3/LayersStudio+49.jpg Go See - Let Them Fall: Lessons in Learning, From Toddlers to Teams https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1762240448487-DP05UEAVA3XYGOF2HNRL/LayersStudio+48.jpg Go See - Let Them Fall: Lessons in Learning, From Toddlers to Teams https://www.apatternof.com/go-see/zoe-greensit monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/2834a200-29aa-48f5-a4c0-3ff6eea0c857/ZoeGreensit006.jpg Go See - The Fire Came From Frustration: Why I Changed Careers over 40 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/48f2a9bd-542a-432d-bf23-d169b248479e/ZoeGreensit001.jpg Go See - The Fire Came From Frustration: Why I Changed Careers over 40 - “It made me question everything. Why was I pouring my energy into making corporations more successful… when what I really craved was work that made people’s lives better?” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/db25e901-e246-406d-ad88-c7f3133d4fab/ZoeGreensit004.jpg Go See - The Fire Came From Frustration: Why I Changed Careers over 40 - “Everyone says “it goes by so fast” and “enjoy every moment,” but when you’re knee-deep in tantrums, negotiations, and exhaustion, that advice feels more like pressure than comfort.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/e9b50626-c985-453a-9325-b4a100d5ec37/ZoeGreensit003.jpg Go See - The Fire Came From Frustration: Why I Changed Careers over 40 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/ouseburn-farm monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/736efaad-f062-40a5-ac9a-402599682e4d/OuseburnResize225.jpg Go See - “A Farm Like This Doesn’t Just Grow Food - It Grows People” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/46c4295a-0a94-43ea-aa10-2d1fd688deeb/OuseburnResize227.jpg Go See - “A Farm Like This Doesn’t Just Grow Food - It Grows People” - “For some of the adults we work with, this is the first place they’ve been trusted to take responsibility. You see the pride when someone says, ‘I looked after that goat today,’ or when they sell plants they’ve grown. It’s powerful.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1759764816876-8NSC673MYPPNNY3LMF5O/OuseburnResize212.jpg Go See - “A Farm Like This Doesn’t Just Grow Food - It Grows People” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1759764816973-XZNKP9RXVHN2DAAELJDA/OuseburnResize221.jpg Go See - “A Farm Like This Doesn’t Just Grow Food - It Grows People” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/895806e7-0308-413c-aa0b-94cd169f0227/OuseburnResize208.jpg Go See - “A Farm Like This Doesn’t Just Grow Food - It Grows People” - “It’s definitely not a corporate job. That’s what I love about it. It’s real, it can be messy, it all matters.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/4a0395c8-8c76-44d8-a905-6660066e3924/OuseburnResize191.jpg Go See - “A Farm Like This Doesn’t Just Grow Food - It Grows People” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/sarah-hunt monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/9ecec728-88ee-44aa-a887-1507e25abe07/SarahHunt010.jpg Go See - Small steps, slowly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/490f921b-dff4-43cb-bcd9-291202207520/SarahHunt004.jpg Go See - Small steps, slowly - “Take it day by day’ is the advice, but in those early days, you have to take it hour by hour. You can go from laughing to crying and back to laughing a hundred times.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1748016445350-JA2P5CADGP2QWC7DP28P/SarahHunt016.jpg Go See - Small steps, slowly https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1748016445450-ZIA9IK758M1YLAKT8X6Q/SarahHunt018.jpg Go See - Small steps, slowly https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/839411a5-c472-40ff-8e8b-b68b7f34a600/SarahHunt006.jpg Go See - Small steps, slowly - “People say grief comes in waves, and they’re right. Sometimes you can see it coming; other times, it comes out of nowhere and completely knocks you off your feet.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1748016516842-UG6GIIBPJMYBWU0BDI1O/SarahHunt013.jpg Go See - Small steps, slowly https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1748016516848-OT9LWXQYSRJ6A3L3KXY6/SarahHunt015.jpg Go See - Small steps, slowly https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/e2c3271f-83fa-485a-8ee0-6446aee251b5/SarahHunt020.jpg Go See - Small steps, slowly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/matt-sutherland monthly 0.5 2025-05-23 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/6677ba9e-c418-4c47-82f7-c9c9a283985e/MattSutherland020.jpg Go See - Collaborating For Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/cc46e98c-07c6-4cdf-bd07-fc29e67c3bba/MattSutherland005.jpg Go See - Collaborating For Impact - “In order to create impact we need to collaborate with industry, but there's a bit of a gap there in that academics haven’t been trained or supported on how to collaborate. That's the space I try to fill.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1744620598136-NR87WZKY9WKPFQIQ9L3E/MattSutherland011.jpg Go See - Collaborating For Impact https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1744620802233-R396MEGU549D472M5QCS/MattSutherland017.jpg Go See - Collaborating For Impact https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/bc42cbd9-8ab2-468d-b336-ad346eba0530/MattSutherland015.jpg Go See - Collaborating For Impact - “You can steal some great stuff from people who are far more wise than you and I like that.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1744620701054-6APDG4TMMURS3J8FLPNS/MattSutherland014.jpg Go See - Collaborating For Impact https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1744620701610-5NICGOPOLQKEGT171LJD/MattSutherland026.jpg Go See - Collaborating For Impact https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/0e939a8e-d6c4-47ed-a49e-a5ba0a783c52/MattSutherland029.jpg Go See - Collaborating For Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/bethany-ainsley monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/36d187f7-1e36-47e0-bd94-1117b37d966d/BethanyAinsley006.jpg Go See - Freelancer Fatigue Is Real – Here’s How to Fix It! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/57806688-fe33-428f-8e13-52cf3917a02c/BethanyAinsley010.jpg Go See - Freelancer Fatigue Is Real – Here’s How to Fix It! - “The constant pressure to stay busy, meet client demands, and chase new opportunities can quickly lead to burnout.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1743412194817-CO9MLYXEKZIOMF9AEQ2F/BethanyAinsley001.jpg Go See - Freelancer Fatigue Is Real – Here’s How to Fix It! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1743412194902-FYY26KOJD0XXGZUME3IM/BethanyAinsley004.jpg Go See - Freelancer Fatigue Is Real – Here’s How to Fix It! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/db24fe10-75bc-422d-adca-5035d7c0eb4d/BethanyAinsley007.jpg Go See - Freelancer Fatigue Is Real – Here’s How to Fix It! - “Freelancers often undercharge out of fear of losing clients. But low rates mean taking on more work just to make ends meet, which leads to stress and exhaustion.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1743412261867-EUXMY9RH9P3374R95HQG/BethanyAinsley002.jpg Go See - Freelancer Fatigue Is Real – Here’s How to Fix It! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1743412262219-54DDTD6W8BNPN2BIATG8/BethanyAinsley009.jpg Go See - Freelancer Fatigue Is Real – Here’s How to Fix It! https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/278dae38-28f4-425e-84b9-2c6447b53c80/BethanyAinsley003.jpg Go See - Freelancer Fatigue Is Real – Here’s How to Fix It! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/phil-douglas monthly 0.5 2025-03-31 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/9314d50b-4db7-4dc8-90ba-97fefdec3833/PhilDouglas021.jpg Go See - Joy Is An Act Of Resistance  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/55fddad4-70fa-4ab3-98b3-de93212fcba4/PhilDouglas006.jpg Go See - Joy Is An Act Of Resistance  - “It’s more important than ever for the LGBT+ community to open our doors to people who have positive intentions to learn and understand, even if they’re not doing everything perfectly or we don’t see eye to eye on every issue.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1737978962157-ACKO9G3XK3ZYHT7HC7XM/PhilDouglas011.jpg Go See - Joy Is An Act Of Resistance  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1737978961694-WU8EZ74ACEY6ZQ4OZ4R1/PhilDouglas008.jpg Go See - Joy Is An Act Of Resistance  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/fe3b1130-ccf4-4747-b8ff-b4fb281cc3cc/PhilDouglas022.jpg Go See - Joy Is An Act Of Resistance  - “I am fortunate to have built a career doing something which I love and see purpose in, but it does also link directly to my identity, so it can be difficult to read hateful comments on our social media pages or emails sent directly to me.” https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1737978838179-MM98E8RD265R6WJH1MNH/PhilDouglas016.jpg Go See - Joy Is An Act Of Resistance  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1737978838711-AYWKHY9P7M3CI1LUQB07/PhilDouglas017.jpg Go See - Joy Is An Act Of Resistance  https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/60af0879-c4dd-4c87-b813-8550ae43a253/PhilDouglas002.jpg Go See - Joy Is An Act Of Resistance  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/kay-wilson monthly 0.5 2025-01-27 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/b9951999-b272-40c0-bdf6-b3068de63744/KayWilson003.jpg Go See - The Lucky 10% Club - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/15953583-61f5-425b-9a71-c3b6dfbc50ff/KayWilson011.jpg Go See - The Lucky 10% Club - Next thing I knew my legs worked and my brain didn’t. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1719823995621-TJDH4EBV7C5PV9YDXSDB/KayWilson005.jpg Go See - The Lucky 10% Club https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1719837382365-766ZEV62J1NHKJCVEE1N/KayWilson002.jpg Go See - The Lucky 10% Club https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/ffbbc434-b188-420c-8afb-475121650508/KayWilson015.jpg Go See - The Lucky 10% Club - It isn’t autobiographical but the theme I wanted to write about was what can happen when mothers lose themselves to their families’ needs. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/0f1e9da8-5e8d-4a09-9b0f-aa42aa37aca0/KayWilson006.jpg Go See - The Lucky 10% Club - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/stephen-waddington-ai-version monthly 0.5 2023-11-01 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/605e7194-c932-459a-a641-9c5404e02c03/thisischrisjo_bald_man_stands_in_westminster_surrounded_by_poli_e0043965-29e9-4290-83a6-da849454d494_ins.jpg Go See - Stephen Waddington on AI by AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1698687490578-BKRH6DFZQ1QOQLWI01N0/thisischrisjo_nadav_kander_6e4c3537-15a8-4e07-a656-ec008906b106_ins.jpg Go See - Stephen Waddington on AI by AI https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1698687491025-1NDPHTBWWVR5CGVTUGBW/thisischrisjo_dusseldorf_school_of_photography_naive_style_cont_feb2b68f-66dd-4bd1-b0f5-995fc4ef5b8a_ins-1.jpg Go See - Stephen Waddington on AI by AI https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1698687560176-U1P166C6WBM6MDGNWH75/thisischrisjo_massive_oversized_puffer_jacket_light_blue_high_f_4355f900-28d0-4553-922f-d1cf6612f562_ins.jpg Go See - Stephen Waddington on AI by AI https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1698687560411-XKORPCDJG6BGPYE09S45/thisischrisjo_paparazzi_photograph_bald_man_massive_oversized_p_76b17839-67a0-4f28-a906-681e8ff7eea0_ins.jpg Go See - Stephen Waddington on AI by AI https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1698687621247-2OCCYL47R666C1AAQZ18/thisischrisjo_bald_man_stands_in_a_room_full_of_computers_robot_3ca34b83-1d39-4424-94af-08606a127412_ins.jpg Go See - Stephen Waddington on AI by AI https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/1698687621574-61WDNDK8GB3FO94SVLTG/thisischrisjo_bald_man_stands_in_a_room_full_of_computers_robot_7f5a09f7-f028-450b-b492-bf57efe9bf65_ins.jpg Go See - Stephen Waddington on AI by AI https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/bdaf0f43-ba13-4eca-8f64-8fd3f884fb83/thisischrisjo_bald_man_sits_in_a_large_crowd_of_people_children_88b0b9e0-d523-43ed-983d-fc063b2c71c4_ins.jpg Go See - Stephen Waddington on AI by AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.apatternof.com/go-see/a-year-of-patterns monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/631b142997c014293323ecbd/457302ed-1b96-4fab-a398-fe41b51f401c/meoct23003.jpg Go See - 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Aoife Forbes. 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